Bumble Inc. · 6 days ago

Senior Customer Marketing Manager, Retention

New York, United States

Full-time

Onsite

Senior Level

$115K/yr - $157K/yr

5+ years exp

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Responsibilities

Own Retention and Reactivation Campaigns: Lead the end-to-end process of retention and reactivation campaigns, including briefing, development, segmentation, and execution to drive significant business impact

Strategic Planning: Develop and lead Bumble’s in-app campaign planning and experimentation roadmap

Market Positioning and Messaging: Build market positioning and messaging strategies, collaborating with the Creative Studio to produce top-tier marketing content

Segmentation Strategy: Create and implement segmentation strategies to personalize messaging for diverse consumer audiences

Lifecycle Experimentation: Develop and deliver lifecycle experimentation and retention strategies to uncover new member and revenue growth opportunities

Go-to-Market Leadership: Lead and coordinate global go-to-market efforts to support product-led and culturally contextual campaigns

Audience and Channel Insights: Partner with BI teams to uncover audience and channel insights, testing new hypotheses to unlock growth opportunities

Cross-Functional Project Management: Lead complex cross-functional projects, managing stakeholders across Product, Marketing, PR, Creative, Analytics, and Revenue teams

Qualification

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Consumer-Facing MarketingCampaign ManagementProject ManagementMarketing OperationsData AnalyticsMarketing AutomationGrowth StrategyLifecycle ExperimentationCRMCustomer SegmentationOperating PlansProblem-SolvingAnalytical ThinkingStrategic ThinkingCollaboration

Required

5-7+ years of consumer-facing marketing experience, leading end-to-end campaigns and managing multiple projects simultaneously

Strong understanding of marketing operations, including campaign management, data analytics, and marketing automation platforms

Ability to take ownership of key business metrics across growth and revenue, working in a highly analytical, KPI-driven environment

Deep understanding of and experience with growth strategy, lifecycle experimentation, and CRM channels and platforms

Proven track record in identifying and targeting multiple customer segments with bespoke campaigns and growth strategies

Demonstrated ability to think strategically and translate conceptual initiatives into detailed operating plans for execution across multiple internal teams

Willingness to roll up sleeves and collaborate with teams in a highly matrixed environment