153 applicants

Company

Original Job Post

MathWorks · 5 days ago

Senior Field Marketing Specialist

Natick, MA

Full-time

Hybrid

Senior Level

10+ years exp

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Responsibilities

Develop a yearly marketing strategy aligned with sales objectives that include a variety of inbound and outbound marketing tactics.

Plan and implement integrated marketing campaigns including email, events, and digital.

Work with sales teams to understand customer and prospect needs.

Collaborate with global marketing teams on projects and campaigns.

Leverage targeted content for integrated campaigns with cross-functional teams.

Analyze customer and account data to create actionable insights for lead generation.

Engage in ad-hoc prospecting and customer engagement activities.

Support Social Selling efforts by collaborating with Sales and Technical teams.

Perform detailed analysis of tactics, channels, and offers with recommendations for program improvement.

Enhance events and social media activities.

Qualification

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MarketingProject managementSalesIndustry stakeholdersMulti-touch marketing programsProgram designLead generationDemand generation campaignsB2B environmentReporting skillsData analysisStrategic thinkingCommunicationLeadershipProblem-solvingNegotiationTeam player

Required

The ideal candidate will have 10 years of professional marketing experience working in a high-tech environment.

Excellent project management, communication, leadership, problem-solving, and negotiation skills.

Experience partnering with a senior sales team comprised of sales, technical and industry stakeholders.

Experience in multi-touch, integrated marketing programs, program design, and execution of a wide range of lead-generating activities.

Proven track record of developing and executing demand generation campaigns in a B2B environment.

Solid understanding of lead generation.

Analytical and reporting skills that leverage data for decision-making.

Team player with a proven ability to work effectively with cross-functional teams.

Both hands-on and strategic thinking attitude.

May require domestic travel for work <10%.

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.