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Company

Original Job Post

Integral Ad Science · 3 days ago

Product Marketing Manager, Optimization

New York, NY

Full-time

Hybrid

Mid Level

$89K/yr - $152K/yr

2+ years exp

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Comp. & Benefits

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Responsibilities

Develop go-to-market plan and lead cross-functional and distributed teams to launch products to market

Become a subject matter expert on IAS’s solutions and partnerships to develop campaigns to generate demand and drive product adoption

Define buyer personas, their pain points, buying process, and criteria, and transfer knowledge to Product and Sales

Utilize market data to inform strategic decisions and product positioning

Develop compelling messaging and positioning for products that translate to one-sheets, decks, and email communications

Partner with broader marketing, product, sales, and customer teams to analyze market feedback and competitive intelligence globally to keep IAS up-to-date with market trends, identify monetization opportunities, and inform product development and marketing strategies

Define, track, and report on OKRs associated with product launches to enable product adoption

Drive revenue by building a simple and differentiated sales narrative tied to IAS’s value proposition and target market segments

Collaborate with Integrated Marketing, Comms, and Research teams to create compelling thought leadership content and sales collateral to drive product adoption

Work closely with the Sales Learning and Development team to develop and implement a training strategy that supports sales teams in effectively positioning IAS products

Key stakeholder and contributor to cross-functional product task forces, discussing short and long-term product strategy

Qualification

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Product MarketingGo-to-Market PlansContent CreationTechnical AcumenData AnalysisProblem-SolvingCommunicationCuriosityInitiativeAdaptability

Required

2-4+ years' product marketing experience in advertising technology/media or related fields

Experience building and executing marketing and go-to-market plans and campaigns

Excellent storyteller; ability to craft and deliver compelling narratives and produce engaging content

Strong technical/product acumen, with the ability to translate complex concepts and capabilities into simple, clear, and concise messages

Strong analytical skills and a data-driven mindset, with experience in leveraging data to inform decisions

Superb communication skills, both verbal and written; naturally curious and adept at asking insightful questions

Proven ability to influence and motivate colleagues across a distributed and cross-functional team setup

Recognized self-starter with the ability to take initiative and thrive in a fast-paced, dynamic environment

BA/BS degree required

Preferred

MBA or advanced degree

Company

Integral Ad Science

Glassdoor

4.0

IAS is a global technology company that specializes in digital ad verification and optimization solutions.

Founded in 2009

New York, New York, USA

501-1,000 employees

http://www.integralads.com

H1B Sponsorship

Integral Ad Science has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (8)

2022 (11)

2021 (11)

2020 (2)