Genomics plc · 3 days ago

Marketing Manager

United States

Full-time

Remote

Mid Level

2+ years exp

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BiopharmaBiotechnology

Comp. & Benefits

Hiring Manager

Ryan Lanham

Insider Connection @Genomics plc

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Play a role in shaping digital and content strategies to achieve marketing goals.

Implement digital initiatives and campaigns.

Utilize digital marketing knowledge to enhance digital engagement, drive leads, and attain business goals.

Drive initiatives from strategic planning through execution, analytics, and optimization.

Lead content creation and digital sales enablement efforts to support demand generation and customer conversion.

Oversee digital campaigns, identify areas for A/B testing and enhancement, and guide decisions based on data-driven insights.

Qualification

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Digital MarketingMarketing AutomationCRMCMSSEOGoogle AnalyticsSocial Media PlatformsContent CreationSales EnablementDemand GenerationStrategic DevelopmentProgram ManagementPerformance OptimizationCampaign ManagementEditorial CalendarsWebsite RedesignsB2B AudienceB2C AudienceHealthcare IndustryHealth-Tech IndustryLife Sciences IndustryProblem-SolvingAdaptabilityCommunication

Required

Digital marketing experience with demonstrated knowledge of marketing automation and CRM, CMS and website management, SEO, Google Analytics, and social media platforms

Demonstrated success leading content creation & digital sales enablement initiatives to support demand generation

Expertise from strategic development through execution of high-visibility programs including marketing campaigns, editorial calendars, website redesigns, and similar initiatives

Deep understanding of analytics and program performance, demonstrating success of optimizing campaigns and/or initiatives over time

Exceptional communication and writing skills, adaptable across various customer audiences and stakeholders

Demonstrated success in a fast-paced, rapidly evolving, agile environment when continuous innovation is required

Previous experience working with both B2B and B2C audiences

2+ years of experience within healthcare, health-tech or life sciences