Publicis Groupe · 3 days ago

Director, Data Intelligence

Chicago, IL

Full-time

Hybrid

Director

10+ years exp

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AdvertisingMarketing

Hiring Manager

Heather Blackston, MSHR

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Responsibilities

Serve in a client-facing capacity, consulting with clients to evaluate their measurement maturity and recommend best-in-class solutions; activities may include conducting stakeholder interviews, leading workshops, summarizing learnings, and providing recommendations to elevate clients' measurement and analytics solutions.

Act as the liaison between market analytics SMEs and contribute to defining the enterprise data and analytics roadmap, which will scale across different industries and geographic locations.

Collaborate with colleagues to evaluate the evolving data analytics landscape and assist clients and agency teams in identifying and adopting emerging analytics solutions that solve business problems.

Consult with agency teams to increase adoption of best-in-class analytics and measurement solutions, with a focus on Publicis OS.

Deliver POVs and thought leadership content on topics around measurement, AI/ML, and analytics for both the agency and clients. Lead the publication of the Publicis Analytics Newsletter by collaborating with Publicis measurement SMEs across the globe.

Support client leads and new business teams in defining a go-to-market strategy for analytics solutions to drive agency growth and support RFI/RFP responses.

Facilitate collaboration within the Publicis Data Intelligence community; actively participate in global data intelligence monthly calls and lead SME group discussions.

Undertake other projects as required by leadership.

Qualification

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Data StrategyEconometric MethodologyTime-Series ModelingAIML PrinciplesStatistical MethodsMeasurement SolutionsMMMMTAExperimental DesignProject ManagementProblem-SolvingCommunicationCollaborationInfluenceAdaptabilityContinuous Learning

Required

10+ years of experience in analytics or data strategy within an advertising agency, management consulting, ad tech company or a similar role on the client side

Demonstrated experience in econometric methodology and time-series modeling techniques required; knowledge of AIML principles and modern statistical methods strongly desired

Experience with measurement solutions such as MMM, MTA and experimental design, with an understanding of their applications

Ability to manage multiple projects and thrive in an ambiguous environment

Learning mindset and passion to keep abreast of rapidly changing media and analytics landscape

Ability to communicate with, collaborate and influence others in different countries and with different cultural backgrounds

Superior oral and written communication skills, experienced in engaging with clients' senior leadership on a regular basis