GoNetspeed · 4 days ago

Marketing Events Coordinator

Rochester, NY

Full-time

Onsite

Mid Level

2+ years exp

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Responsibilities

Assists with the development and successful implementation of the department’s marketing initiatives, which include both internal and external campaigns of varying complexity

Manages coordination, logistics, and scheduling for events, regional sponsorships, tradeshows/conferences, donations, and promotions, as well as periodically representing the company at events

Oversee the lifecycle of events from start to finish, including researching, sourcing, and negotiating event opportunities, on-site event management, and post-event follow up; including invoicing/payments, tracking data, and logistics management

Works closely alongside sales and field teams on event training and support

Organizes post event reporting and data analysis, sharing summaries with relevant internal teams

Periodic travel between various corporate locations as well as to promotional events

Creates and distributes customer-facing and internal marketing collateral, support documents, displays, sales support collateral, etc

Oversees inventory management of promotional items, giveaways, and apparel

Supports brand management and message development, including reviewing, proofing, and editing marketing materials for copy content, layout, position, and branding consistency

Assists with marketing calendar and dashboard management and own document updates and tracking

Assists with direct mail development and execution, including database queries and data segmentation

Provides onsite execution support for marketing programs

Performs other work-related duties as assigned

Completes special projects as assigned by leadership

Qualification

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Target audience analysisMarketing strategyComputer skillsMicrosoft OfficeAdobe SuitesDriver’s licenseOnline content marketingSocial mediaTelecommunicationsDigital mediaCommunicationEnergeticDetail orientedIndependentDecision makingMultitaskingOutgoing personality