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Bahl & Gaynor · 3 days ago
Marketing Manager
Princeton, NJ
Full-time
Hybrid
Senior Level
10+ years exp
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Hiring Manager
Jenelle Armstrong
Insider Connection @Bahl & Gaynor
Responsibilities
Work closely with marketing colleagues, business leadership, and other stakeholders to develop a cohesive marketing strategy
Create and maintain an efficient and effective process for delivering timely and quality content to B&G Institutional Portfolio Consultants
Proactively contribute dynamic and timely content ideas and direction to guide financial advisor presentations, client presentations and educational support material
Developing and maintaining content with strategic client messaging and working closely with account teams to deliver the most engaging ideas and content for target audiences.
Prepare/create questions for subject matter experts, engage clients with thought-invoking questions, and produce notes that can be used with drafting content.
Edit content according to clients’ preferred style and voice, proactively generate and share thought leadership ideas and approaches for clients and client account teams.
Partner with B&G, wire house and IBD technology to ensure feature development across tools and platforms aligns with strategic priorities and vision
Understand B&G data universe and utilize it to enhance our marketing approach
Monitor digital marketing trends and competitor offerings, staying current on market-leading and emerging online, automation and email trends, technologies, and best practices
Qualification
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Required
10 plus years of marketing experience within the investment management or financial services industry, preferably focused on the wealth management channel
At least five years of experience with wire house, RIA and IBD marketing platforms along with social media, mobile apps, video/new media, automation, and email marketing experience
Familiarity with the asset management sales process and ability to complement, understand and explain it from a marketing perspective
Demonstrated track record engaging audiences at every stage of the investment management marketing process
Ability to sway decision-making and work closely with participants at all levels to drive strategy
Benefits
Ownership Mindset
Equity Ownership
Long-term wealth creation
Company
Bahl & Gaynor
Bahl & Gaynor is a Registered Investment Advisory firm applying our time-tested belief and expertise in dividend growth investing to serve individual and institutional clients.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Tita Rogers, IACCP
Chief Compliance Officer
Company data provided by crunchbase
