73 applicants
Onapsis · 4 days ago
Senior Marketing Operations Analyst
Boston, MA
Full-time
Onsite
Senior Level
3+ years exp
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Responsibilities
Marketing Technology Management: Oversee and manage the day-to-day operations of Salesforce and Pardot for marketing campaign management, ensuring data integrity, system integration, and efficient utilization of the platforms.
Campaign Execution & Optimization: Collaborate with marketing and sales teams to plan, execute, and optimize multi-channel marketing campaigns. Ensure accurate tracking and reporting of campaign performance.
Data Analysis & Reporting: Analyze marketing data to provide insights and recommendations. Develop and maintain dashboards and reports in Excel, Salesforce, and Pardot to monitor key performance metrics.
Process Improvement: Identify and implement process improvements to enhance marketing efficiency and effectiveness. Develop and document standard operating procedures for marketing operations.
Lead Management: Manage lead lifecycle processes including lead scoring, lead nurturing, and lead assignment. Ensure alignment between marketing and sales teams to optimize lead conversion rates.
Training & Support: Provide training and support to marketing and sales teams on best practices for utilizing the MarOps tech stack. Troubleshoot technical issues and liaise with vendors as needed.
Compliance & Governance: Ensure compliance with data privacy regulations and industry best practices. Maintain data governance standards and policies.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Information Systems, or a related field or equivalent work experience.
3-5 years of experience in marketing operations or a related role, with a strong focus on Salesforce and Pardot.
Advanced proficiency in Excel, including experience with complex formulas, pivot tables, and data visualization.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
Exceptional communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
Strong attention to detail and a commitment to maintaining high-quality standards.
Preferred
Certification in Salesforce or Pardot is a plus.
Benefits
Flexible work options
Competitive Total Reward Packages, including compensation, benefits
Career path and mentoring opportunities
Company
Onapsis
Onapsis provides cybersecurity and compliance solutions for cloud and on-premise ERP and business-critical applications.
201-500 employees
H1B Sponsorship
Onapsis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2022 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$115.6MKey Investors
LLR PartnersEvolution Equity Partners.406 Ventures
2020-10-06Series D· $55M
2018-04-13Series C· $31M
2015-09-15Series B· $17M
Leadership Team
Mariano Nunez
CEO & Co-Founder
Juan Pablo Perez Etchegoyen
Chief Technology Officer
Recent News
2024-05-24
2024-05-24
2024-05-24
Company data provided by crunchbase
