27 applicants

Company

Original Job Post

WEX · 5 days ago

Partner Marketing Manager

United States

Full-time

Hybrid

Senior Level

$103K/yr - $137K/yr

8+ years exp

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Financial ServicesFinTech

H1B Sponsorship

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Responsibilities

Build the annual strategic marketing plan focusing on awareness & interest campaigns, quality leads, pipeline creation, and revenue from marketing-sourced opportunities.

Create and develop demand and lead generation activities, conversion programs, and lead nurture programs.

Work closely with Product Marketing and Sales to understand WEX products' role in the marketplace.

Provide sales teams with tools, program, and market intelligence to win new business.

Manage relationships with key stakeholders, reduce broad product concepts into a structured demand and lead gen program.

Oversee campaign strategies and tactics, drive YOY pipeline growth, build audience segmentation, and ensure on-time, on-budget execution of marketing plans.

Review market response, identify trends, and guide program strategy and budget investment.

Resolve issues related to project scope, manage risk, and write short-form content for various channels.

Create multi-channel assets, report campaign performance, and handle additional responsibilities as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing communicationsBrand marketingAccount managementProgram managementProject managementRelationship managementB2B marketingLead generationMarketing strategyDigital marketingAccount-based marketingThird-party advertisingEvent marketingMedia marketingOut-of-home advertisingPipeline managementBusiness judgmentData analysisQuantitative skillsFinancial modelingStrategic thinkingResource managementPortfolio reviewProblem-solvingHard-workingSelf-motivationPositive attitudeIndependent workInterpersonal communicationPresentation

Required

8+ years in Marketing Communications/Management and/or Brand Marketing with specific experience in Account Management, Program/Project Management, and/or Relationship Management.

Bachelor’s degree in Business, marketing or related field

Extensive knowledge of and demonstrated success in B2B marketing and demand / lead generation

Strong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach including digital/direct marketing, account-based marketing, third-party advertising, event/media marketing, out-of-home advertising, etc.

Strong demand gen/lead gen pipeline management skills

Excellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required.

Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervision

Demonstrated success managing multiple complex projects with limited supervision

Understanding of financial models to develop, support and evaluate marketing decisions

Strategic thinker who can use resources efficiently and effectively to execute plan

Strong interpersonal skills and ability to communicate effectively with business partners and all levels of the organization

Strong presentation skills

Strong executive presence and the ability to influence without authority

Gain support for ideas in formal and informal settings

Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flustered

Ability to manage and handle ambiguity

Strong organizational skills

Excellent organizational and project management skills

Ability to translate customer and market needs into effective marketing programs

Relationship and team building skills

Personal credibility in one-on-one, team and public forums

Sound diplomatic and negotiating skills

Ability to travel 10-15% annually throughout the USA to meet with customers for portfolio review, marketing management and to discuss growth strategy

Benefits

Health

Dental

Vision insurances

Retirement savings plan

Paid time off

Health savings account

Flexible spending accounts

Life insurance

Disability insurance

Tuition reimbursement

Company

WEX

Glassdoor

3.7

Wex is a financial technology service provider for fleet, travel and healthcare industries.

Founded in 1983

Portland, Maine, USA

5,001-10,000 employees

http://www.wexinc.com

H1B Sponsorship

WEX has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (7)

2022 (16)

2021 (23)

2020 (18)