DOE Media · 5 days ago

Social Media Marketing Specialist

United States

Full-time

Remote

Mid Level

$35K/yr - $55K/yr

1+ years exp

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Insider Connection @DOE Media

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and implement comprehensive paid strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns

Dive deep into client brands to best understand needs, value proposition, products, and aesthetic

Utilize Facebook Ads Manager, Google Analytics, and Supermetrics to develop insights and action items intended to increase client revenue MoM

Monitor purchased media to ensure advertisements appear as planned across Facebook and Instagram

Compile regular reports and dashboards to quantify results and communicate insights to the client

Prepare advertising timelines for client onboarding, launch, and ongoing account maintenance

Help assist other Facebook team members with creating ads, research and reports

Create advertisement copy for Facebook and Instagram campaigns with the objective of generating action and engagement from targeted audience

Keep up-to-date with target audience preferences to proactively suggest new campaigns

Conduct thorough competitive research of products, markets, services, and current competitor strategies

Communicate updates, progress, and challenges with clients and internal stakeholders

Qualification

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Facebook advertisingAgency experienceData interpretationGoogle analyticsEcommerceProblem-solvingCommunicationCreative thinkingPrioritizationCollaborationIntegrityOptimismRespect