The Carlisle Group (TCG) · 3 days ago

Marketing Manager

United States

Full-time

Hybrid

Mid, Senior Level

5+ years exp

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Insider Connection @The Carlisle Group (TCG)

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Responsibilities

Lead development and execution of the North American marketing strategy aligned with business goals and global strategy.

Identify and drive business growth through market mapping and research, serving as the 'voice' for North America to the global team.

Generate business from customer projects and events, focusing on memorable customer experiences.

Strengthen brand and customer experience, ensuring cohesive interactions across all touchpoints.

Drive promotional activities for new product launches and regional sales campaigns, with post-launch follow-up to measure impact.

Leverage consumer insights to drive business conversations and champion the importance of colors, coaching the team on trends and relevance.

Track progress, effectiveness, and performance of activities, including budget planning, ROI analysis, lead generation, brand exposure, and communication materials.

Qualification

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MarketingB2B ExperienceData AnalysisInsights GenerationMidwest LocationProblem-SolvingEntrepreneurialProactiveTeam PlayerCommunicatorCustomer FocusedSalesforceInternational experience