Jostens · 4 days ago

Sr. Marketing Specialist

Minneapolis, MN

Full-time

Hybrid

Mid Level

3+ years exp

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Consumer GoodsManufacturing

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Responsibilities

Support Go-to-Market Process. Coordinate and execute product and process activities for the assigned business unit, ensuring alignment with marketing and business objectives.

Coordinate Project/Product Activities. Act as the voice of the customer during pre, during and post- development; seek and identify market needs and requirements; balance market needs with Jostens enterprise business strategies.

Collaborate. Work with cross functional teams on approach, strategies, content development, revenue/CIP plans for product/project. Collaborate with all stakeholders including end users, sales, marketing, operations, service, etc. to execute and implement product/project plans

Improve. Make recommendations and act on the analysis and solutions of problems.

Develop, Implement, and Manage Marketing Projects. Oversee multiple initiatives such as email, social media, or digital and print campaigns, in parallel, in context of overall marketing project portfolio. Manage channel integration, partner with analytics counterparts to analyze and report on the performance and efficiency of campaigns using Salesforce Reports. Assist in outbound or inbound marketing activities to support the in-school channel and customer service touchpoints.

Qualification

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SalesforceEmail AutomationEmail MarketingMarketingMarket ResearchCollateral DevelopmentPassionCreativityAdaptabilityAnalyticalDecision-makingOrganizationCommunicationInterpersonalGraphic DesignAdobe PhotoshopAdobe InDesignMarketing Cloud

Required

Passion. Willingness to learn, demonstrate creativity, and excel in a changing environment

Technical skills. Understanding of Salesforce, email automation platforms and email marketing.

Excellent analytical skills. Good decision-making ability and organization skills; ability to manage multiple priorities/tasks effectively.

Great communication skills. Skilled in writing and editing content with an attention to detail. Strong interpersonal skills with ability to work effectively with all levels of the organization

Experience. Up to 3 years of professional marketing experience with a thorough understanding of marketing elements (including traditional and digital marketing) and market research methods. Experience in collateral development and marketing communication.

Education. BA/BS degree or equivalent combination of education and experience.