57 applicants
Ansira · 3 days ago
Director, Data Science & Analytics
Georgia, United States
Full-time
Onsite
Director
8+ years exp
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Responsibilities
Manage a team performing various analyses such as advertising performance, website analytics, customer segmentation, and ROI modeling
Create measurement strategies and roadmaps with input from internal stakeholders
Package deliverables in an articulate and easy-to-understand fashion addressing client business needs
Understand the client's business, develop innovative approaches, and present deliverables in a compelling manner
Maintain positive partnerships with key internal stakeholders and clients
Lead a team to deliver quality and timely results
Define project deliverables, timelines, and dependencies for team members and clients
Empower direct reports to own client relationships and projects
Provide thought leadership internally and for clients
Demonstrate subject matter expertise in domains like web analytics or social, mobile, performance marketing
Act as a self-starter with strong bias for action
Qualification
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Required
Bachelor’s degree, MBA, or master's degree in quantitative studies. The equivalent combination of education, training and work experience may be suitable
8-12 years of work experience in a quantitative business environment
5 + years in marketing analytics / 5+ years digital analytics / expert Excel
Experience with tools such as PowerBI, Looker, Tableau, Alterx
Experience creating data pipelines, knowledge, and experience with data pipelines a plus
Passion for digital analytics, working with data and deriving insights to answer client business questions
Strong knowledge of the digital space and digital analytics including the vendors and testing methodologies and approaches
Previous leadership experience and a proactive nature
Persuasive communication and client service skills with CMO level roles including the ability to explain complex concepts to diverse audiences
Strong organizational skills and attention to detail
Comfort with working in and contributing to a team-based environment
Management and mentorship of junior employees
Understanding of client's business models and how Ansira can create custom solutions to support them
Preferred
5 + years of experience with SQL is a preferred
Experience with GA4 a plus
Experience with Adobe product suite and Adobe Certification preferred
Experience with Snowflake and Salesforce reporting a plus
Experience working on big data projects on GCP and/or AWS.
Familiarity with data science and key machine learning techniques.
Find and extract data necessary for analysis using SQL, R, Python, and/or other programming/scripting languages
Experience or Expertise in applied Data Science methods
In-depth knowledge of behavioral sciences with CRM applications (e.g. habit forming, hook model, etc.)
Base understanding of psychology, social psychology, evolutionary psychology, and/or consumer neuroscience (i.e. consumer decision making)
Understanding of cognitive motivations including explicit and implicit motivational territories (e.g. emotional priming)
Company
Ansira
Ansira is an integrated customer engagement agency, leverages superior marketing intelligence to build deeper, more effective.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-12-01Acquired· by Truelink Capital
2012-03-20Private Equity· Undisclosed
Leadership Team
Chip Crane
Executive Vice President, Business Development and Marketing
Desiree Toto
Chief Product & Technology Officer
Recent News
2024-04-02
2024-02-21
2024-02-09
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