Advance Local · 3 days ago

Senior Performance Analyst

United States

Full-time

Remote

Senior Level

8+ years exp

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Insider Connection @Advance Local

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Responsibilities

Provide direct management of top-tier clients and support all clients as necessary as the paid search and digital fulfillment expert.

Collaborate with Leadership to establish overarching Paid Search and Omni-Channel media strategies.

Enhance Paid Media operational workflows and trainings to support the broader Marketing Services team.

Conduct meetings with 3rd party partners and platform providers to stay up to date on product offerings and features.

Fulfill new and upsold marketing campaigns for top tier clients.

Support scheduled and unscheduled team deliverables and projects as needed.

Generate detailed and accurate reports for individual client accounts and marketing channels as a whole.

Prepare for and attend internal meetings to keep teams up to date on Industry trends and new product opportunities.

Provide escalation point, training, and support to internal resources.

Qualification

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Digital MarketingGoogle AdsFacebook AdsDisplay CampaignsOTT CampaignsDigital Media AnalyticsReport GenerationTechnical Data Translation3rd Party VendorsProject ManagementProblem-SolvingCross-Functional CollaborationAutomotive Digital Experience

Required

Bachelor’s degree is preferred or combination of education and experience

Minimum eight years’ experience in an agency or client role responsible for digital marketing campaign execution and strategy, specifically focused on Google Ads, Facebook Ads, Display and OTT Campaigns

Understanding digital media analytics for report generation and interpretation

Ability to interpret and translate technical data into easily understandable terms

Experience working with 3rd party vendors

Project management skills

Proven ability to solve complex problems and offer new perspectives for existing solutions

Comfort working cross-functionally and having indirect responsibility