200+ applicants

Company

Original Job Post

Appalachian Trail Conservancy · 5 days ago

Associate VP of Marketing and Communications

United States

Full-time

Hybrid

Executive

$120K/yr - $120K/yr

10+ years exp

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Environmental ConsultingNon Profit

Insider Connection @Appalachian Trail Conservancy

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Responsibilities

Promote a broad understanding and awareness of the ATC’s mission and programs.

Serve as a communications expert and counsel to key stakeholders.

Lead, manage, and oversee the marketing and communications team.

Develop marketing and communications strategies and operations.

Collaborate across teams to ensure integrated marketing efforts.

Create professional development opportunities for team members.

Identify storytelling priorities and convert them into goals.

Lead the strategy and celebration of ATC's milestones.

Establish yearly objectives aligned with growth strategies.

Develop standard reports highlighting ATC's impact.

Oversee all content and communication channels.

Implement digital media and paid media strategies.

Plan and oversee events to build brand awareness.

Produce marketing materials and optimize communication channels.

Manage website and membership engagement efforts.

Qualification

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Strategic communicationsCreative strategiesConceptual strategyFundraising campaignsFundraising communicationsProblem-solvingLeadershipTeam managementCollaborationCommunicationProfessionalismNonprofit experience

Required

A bachelor’s degree is required, with the preference for a major or certificate in communications, marketing, digital, journalism or business.

10+ years of experience leading strategic communications.

Demonstrated record of development and execution of creative, innovative strategies to meet short–and long–term objectives.

Demonstrated strength in conceptual strategy and execution while still maintaining a roll-up-your-sleeves management style.

Proven record of solving complex problems and understanding the bigger picture.

Direct experience and demonstrated success with fundraising campaigns.

Effective leadership and experience building and managing high-performing teams.

Proven experience collaborating with executive staff and board members on large-scale communications strategies.

Strong writing, editing and analytical skills, including expertise in fundraising communications. A results-oriented nature and the ability to work well with people at all levels of an organization.

The highest degree of professionalism, demonstrating leadership and gravitas to reflect the brand of the ATC positively.