135 applicants
OpenSesame · 3 days ago
Product Marketing Manager
United States
Full-time
Remote
Senior Level
$125K/yr - $140K/yr
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Hiring Manager
Maya Hoffman
Insider Connection @OpenSesame
Responsibilities
Revenue Enablement: Act as a subject-matter expert on messaging, market position, and competition. Develop content, case studies, and demos to aid the sales process.
Demand Generation: Collaborate with demand generation to create content aimed at growing the pipeline and supporting revenue growth.
GTM Launch Program: Manage the product and feature launch strategy to ensure effective deployment, market penetration, and resonant messaging.
Market Research: Stay ahead of market trends, customer needs, and competitor moves. Regularly review and update content and brief revenue teams. Customer Advocacy: Develop and implement a customer advocacy program, including case studies, reviews, and building a community of advocates.
Cross-Functional Alignment: Collaborate with other teams to align GTM strategy, identify collateral needs, and build a sustainable workflow.
Qualification
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Required
Experience in product marketing, revenue enablement, demand generation, GTM launch programs, market research, and customer advocacy
Ability to collaborate with cross-functional teams including product management, sales, and partner teams
Strong communication skills to develop content, case studies, and demos to support sales process
Knowledge of market trends, customer needs, and competitor moves to inform strategies
Experience in developing and implementing customer advocacy programs, including case studies and reviews
Ability to analyze marketing and sales data to identify opportunities for pipeline growth
Experience in managing outbound communications strategies and industry analyst relations
Capability to work remotely and travel up to 15 days per year
Self-starter with a track record of delivering excellent results
Ability to establish relationships with key stakeholders and collaborate with cross-functional teams
Preferred
Experience in enterprise customer focus and account-based marketing
Familiarity with developing net new assets such as case studies, messaging guides, and battlecards
Knowledge of product documentation and training processes optimization
Experience in scoping and leading strategic direction of marketing campaigns and projects
Understanding of GTM strategies for product launches and market penetration
Internal expert on brand, products, and market position with competitive analysis skills
Experience in developing a market research program to deliver key insights to stakeholders
Experience in managing resources, setting deadlines, and scoping projects across marketing teams
Experience in scoping and leading strategic direction of quarterly campaigns and large marketing projects
Familiarity with ISOs, health insurance, 401(k) matching, and paid time off benefits
Benefits
Professional development
ISOs
Health insurance
401(k) matching
Paid time off
Company
OpenSesame
OpenSesame is an e-learning company that provides online training courses for businesses and employees.
Founded in 2011
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$97MKey Investors
JMI EquityFTV CapitalAltos Ventures
2021-07-22Series D· $50M
2019-05-28Series C· $28M
2016-09-27Series B· $9M
Leadership Team
Don Spear
CEO
Joshua Blank
Co-Founder , President
Recent News
2023-12-22
PRNewswire
2023-07-26
Business Journals
2022-08-13
Company data provided by crunchbase
