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Senior Manager, Business Analytics jobs in New York, United States
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Beauty Co-Lab · 3 days ago

Senior Manager, Business Analytics

positionNew York, United States
timeFull-time
remoteOnsite
senioritySenior Level
money$80K/yr - $110K/yr
date5+ years exp

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Advertising Services

Insider Connection @Beauty Co-Lab

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Contribute to the Measurement Framework on your account by identifying key metrics to measure media and business performance
Extract and structure data from all relevant sources to create impactful and actionable insights for client
Build presentations that demonstrate superior ability to tell a story from the data and extract valuable insights
Provide optimization recommendations to clients

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media measurementBusiness measurementAgency-side media campaign planningStatistical data miningMeasurement partnersDigital platformsGoogle Campaign ManagerVerification partnersDSPsGoogle AnalyticsDegree in MarketingDegree in EconomicsDegree in Business AnalyticsDegree in Computer ScienceAdvertising experienceMarketing experienceConsulting experienceCommunicationPresentationArticulateEngagingStraightforwardCollaborationSolutions orientedCritical thinkingProblem solving

Required

Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.)
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Knowledge of agency-side media campaign planning and activation
Strong familiarity with statistical/data mining concepts and methods
Experience working with measurement partners for brand lift, sales lift, MMM and MTA
Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)
Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
Great collaboration skills
Degree in Marketing, Economics, Business Analytics, Computer Science or related and ~5 years of experience in advertising, marketing or consulting

Benefits

Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits

Company

Beauty Co-Lab

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Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation.
dateFounded in 2023
location
New York, New York
people-size51-200 employees

Funding

Current Stage
Growth Stage

Leadership Team

T
Tara McCann
Director, Investment & Activation (JBPs/Partnerships)
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Company data provided by crunchbase
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