Uplight · 3 days ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $120K/yr

5+ years exp

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EnergySoftware

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Responsibilities

Lead development and execution of the go-to-market strategy for solutions and products through research, analysis, and collaboration with teams.

Develop narratives showcasing the value of products through case studies, presentations, and collateral.

Work cross-functionally with internal teams including Sales, Product, Marketing, and Account Management.

Serve as a market and client-facing expert resource, ensuring alignment on core use cases and competitive differentiation.

Proactively identify and execute go-to-market strategy projects, including positioning, packaging, and market intelligence.

Conduct market and product analysis to inform pricing, KPIs, and strategic projects.

Translate market insights into product messaging, positioning, and roadmap priorities.

Collaborate with Product Management to align market strategy with research findings.

Qualification

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Product marketingClimateBusiness incentivesRegulatory environmentGo-to-market plansValue propositionSales enablementMarketing enablementPricingProblem-solvingTeam playerSelf-starterSelf-accountableAdaptabilityMultitaskingCommunicationStorytelling

Required

5+ years of product marketing experience in the energy and/or climate space with a deep understanding of the market, business incentives, and regulatory environment.

Passion for storytelling and impact.

Experience developing go-to-market plans (e.g., value proposition, sales and marketing enablement, pricing, channel).

Experience with product marketing, sales, business development, or similar.

Experience with research, strategy, and analysis.

Exceptional oral and written communication and presentation skills.

Ability to adapt to change within a fast-paced environment.

Ability to multitask, provide persistent follow-up, and prioritize competing deadlines.

Team player (ability to work toward a common goal across all departments and levels).

Self-starter and self-accountable.

Creative problem-solving skills.