71 applicants

Company

Original Job Post

Accor · 3 days ago

Marketing Coordinator

Washington, DC

Full-time

Onsite

Mid Level

$25/hr - $26.50/hr

2+ years exp

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Food and BeverageHospitality

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Responsibilities

Assist the Marketing Department with implementation of creative social media strategies to promote the Hotel and its Bars, Restaurants and Entertainment to increase brand awareness, improve marketing efforts, and increase capture rate to increase revenue.

Support the team in rolling out organic and paid social media initiatives that align with campaign launches and other milestones. Implement the social media strategy to achieve set KPIs.

Help build and maintain the social content calendar across all platforms for regional and global usage.

Attend hotel activations to ensure social media coverage for various events.

Maximize all programming in Facebook/Instagram Stories.

Proactively maximize trending topics to increase social media engagement.

Work directly with the Regional/Director of Sales and Marketing to develop, schedule and manage all social media content and campaigns 90-days out.

Monitor all social media channels to ensure responses are provided to followers in a timely manner.

Generate monthly social media reports to measure the success of every social media campaign.

Keep abreast of the latest social media best practices and technologies.

Create content for and update the Hotel’s website and other guest-facing web sites.

Provide limited graphic design services for guest- and colleague-facing collaterals in a brand-appropriate format and echoing the brand voice.

Qualification

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Social media platforms knowledgeAdobe proficiencyGoogle Analytics proficiencyCanva experienceAdobe CS Photoshop knowledgeAdobe CS Illustrator knowledgeSocial media tools proficiencyMicrosoft Office proficiencySocial media content creationTime managementMultitaskingDesign senseIndependent workOrganizational skillsCritical thinkingProblem solvingInterpersonal skillsCommunication skills

Required

Four-year college degree in Marketing or similar relevant field

Expert-level knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media platforms’ best practices

Proficient in Adobe and Google Analytics

Excellent time management skills and ability to effectively multitask

Keen design sense and experience working in Canva is a plus

Works independently, self-sufficient with extremely strong organizational and time-management skills Adobe CS (Photoshop, Illustrator); and knowledge using a variety of social publishing, listening and reporting tools

Quick learner with proficiency in Microsoft Office (Word, PowerPoint, Excel); basic understanding

Critical thinker and problem-solving skills

Must be willing to work nights, weekends and holidays as required by special events and business needs

Great interpersonal and communication skills

2 or more years of experience as a Social Media and/or Marketing Coordinator or similar role

Experience with social media tools such as Hootsuite, Facebook Scheduler, etc.

Proven practical experience in social media content creation and copy