122 applicants

Company

Original Job Post

Legacy Partners · 3 days ago

Marketing Manager

Full-time

Hybrid

Senior Level

$80K/yr - $95K/yr

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Responsibilities

Manage the marketing strategy and execution for lease ups, renovations, and stabilized communities to ensure it meets or exceeds the performance and financial goals set for the community

Create marketing plans and budgets for new developments, acquisition, and stabilized communities

Partner with internal team members and external vendors to implement creative marketing and advertising strategies and solutions

Provide additional and in-depth marketing support to underperforming communities

Project manage branding, design of responsive websites, setting up and managing rent café marketing services and programs, social media, reputation management, SEM/SEO strategies, email marketing, and any other digital related campaigns

Manage advertising and marketing sources, maintain relationships with vendors, negotiate rates, and review contracts

Collaborate with Regional Portfolio Managers and Vice President of Marketing to develop strategic and tactical advertising campaigns and media plans

Update content and photos on websites, manage, monitor, and evaluate social media and reputation programs

Research new products and services, assist with training for on-site associates, assist with marketing set up and transition of new acquisitions and/or dispositions

Create marketing agendas, attend meetings, visit community and competitor’s sites, provide technical support for all marketing systems and services

Work with other associates in the company as well as outside consultants to coordinate campaigns

Provide support and assistance to various teams, support the Marketing Department in various projects and other duties as assigned

Qualification

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Advertising creativityMarketing fundamentalsInternet aptitudeMobile aptitudeSocial media aptitudeSearch engine marketingSearch engine optimizationLocal searchPay per click advertisingOnline reputation managementSocial media knowledgeGoogle AnalyticsReal estate development knowledgeMulti-family experience3rd party fee managementOwner criteria managementMedia outlets knowledgeDigital marketing best practicesResults trackingEnglish proficiencyProblem-solvingHard-workingTeam playerFlexibleSelf-starterInnovative communicationCopywritingSocial Media ManagementBrand Communication

Required

Position is hybrid and based in the Costa Mesa, CA corporate office

10-15% travel is required; mainly in the Western United States

Advertising creativity and internet savvy

Strong understanding of marketing fundamentals

Strong internet, mobile and social media aptitude

Working knowledge of search engine marketing including search engine optimization, local search and pay per click advertising

Working knowledge of online reputation management and social media

Knowledge and understanding of Google Analytics

Attention to detail and a high level of accuracy required

Advanced organizational and time management skills

Team player (excellent attitude, professionalism and enthusiasm)

Flexible and ability to change quickly

Self-starter mindset: ability to work in a fast-paced environment with multiple competing deadlines

Constantly seek innovative and better ways to accomplish goals

Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies strongly preferred

Knowledge of the real estate development and multi-family experience is required

Understanding of 3rd party fee management and ability to manage to varying owner criteria

In-depth knowledge of various media outlets, digital marketing best practices and results tracking is required

Excellent verbal and written communication skills required. Proficiency in the English language, both written and verbal, is required.

Preferred

Knowledge on how to write effective copy in a variety of styles for websites, advertising listings, collateral and social media and review sites - Facebook, Instagram, Yelp, Google, etc.

Ability to monitor, learn and adapt in the fast-changing environment. Identify new services and products that can help improve the company’s performance or enhance the overall brand.

Knowing how to best communicate the company's and/or properties’ messages on different platforms, including managing the need to convey sensitive issues or deal with angry residents and customers.

As a direct connection between the company, the employees, the residents and the public, strong interpersonal skills and being approachable online and in person.

Understanding computers, Internet access and having excellent tech-savvy talents Advanced level of Microsoft office suite, graphic design, and InDesign is strongly preferred. Experience with Yardi Voyager Software is required.

Knowledge of Photoshop, Adobe Illustrator, InDesign or equivalent design software programs to resize images or produce collateral such as print ads, flyers or promotional pieces.

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is frequently required to be mobile and to talk or hear. The employee is occasionally required to lift up to 25 pounds. The vision requirements include close vision and the ability to adjust focus.