64 applicants
Synchrony · 5 days ago
VP, Analytics H&W Walgreens Analytics Leader
Alpharetta, GA
Full-time
Onsite
Executive
$130K/yr - $210K/yr
11+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesConsumer LendingFinance
Insider Connection @Synchrony
Responsibilities
Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention
Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes
Own full cycle of analyses including ideation, data mining, identification of insights, develop business recommendations, and delivery to internal and external stakeholders
Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights
Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects.
Ongoing assessment and measurement of product, channel and targeting strategies
Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement
Co-manage team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth
Evangelize the value of Walgreens sharing its data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.
Provide strategic thought leadership and influence the internal SYF client team and Walgreens client team to implement profitable marketing and offer strategies rooted in analytics
Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities
Perform other duties and/or special projects as assigned
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor’s degree, or in lieu of degree, GED/high school diploma and 11+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card and/or payments industry
7+ years of functional work experience to include:
5+ years of leadership/managerial experience within the financial services, credit card payments, retail or analytics consulting
2+ years of client facing experience
3+ years applying statistical techniques such as segmentation, cluster analysis, etc.
2+ years leading large-scale analytics projects
Legal authorization to work in the U.S. is required
Preferred
Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred
Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
Experience with Dual Card/Co-brand credit products preferred
5+ years of project management skills and experience
Demonstrated ability to manage remotely located teams in India and the US
Credit card marketing/analytics experience
Proven hands-on experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python.
Advanced development of dashboards and data visualization tools such as Tableau or Birst
Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
Digital marketing analytics experience
Experience using open source software tools in a CRM setting
Demonstrated success leading a team with proven track record of delivering results
Ability to develop executable strategies, articulate a clear vision, and deliver results
Strong marketing, creative and analytical skills
Ability to influence senior corporate decision makers
Excellent communication skills both written and verbal
Ability to innovate and find creative solutions to meeting business goals
Proven ability to work independently yet as key member and contributor to a broader team
Company
Synchrony
Synchrony is a consumer financial services company.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-26Post Ipo Equity· $500M
2018-06-01Acquired· by GiftNow
2014-08-08IPO· nyse:SYF
Leadership Team
Brian Doubles
President and CEO
Nasim Khoshkhou
SVP, Analytics and Data
Recent News
Bank Innovation
2024-05-26
2024-05-04
2024-04-30
Company data provided by crunchbase
