35 applicants

Company

Original Job Post

Aspen Technology · 3 days ago

Sr Marketing Operations Analyst

Bedford, MA

Full-time

Hybrid

Mid Level

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IndustrialIndustrial Automation

H1B Sponsorship

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Responsibilities

Support ongoing cross-functional alignment and lead management process improvements across sales and marketing.

Work with Sales Ops and CRM team to define, document, deploy and maintain lead assignment rules in Salesforce.com.

Monitor Escalation Queue to supplement marketing lead data gaps and ensure accurate routing.

Reassign mis-routed marketing leads based on business rules.

Development and maintenance of Marketing Lead Playbooks and SLA documentation.

Help create dashboards and reports to monitor lead management and funnel development SLAs and quality indicators, to support a system of accountability and continual improvement.

Work with Sales Enablement to roll out a Sales Ambassador program to drive continuous process adoptions.

Work with Marketing Automation to understand and manage lead volumes from campaigns.

Gather and analyze quantitative/qualitative feedback from marketing-generated leads to make recommendations for optimization and improvements for lead scoring and routing.

Proactively deliver insight to leadership teams with a focus on improving productivity, quality, and scale throughout the lead management and pipeline generation process.

Qualification

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Salesforce CRMCross-Functional CollaborationWorkflow ProcessesMarketing/Sales CycleProblem-Solving Organizational Skills Attention to DetailExceptional Communication SkillsMarketing Automation PlatformsMS OfficeOutlookWordExcelPowerPoint

Required

Bachelor's degree in marketing, computer science, business, or related field, or equivalent experience in B2B sales or marketing operations.

Hands-on experience working with Salesforce CRM at an operational level.

Experience working cross-functionally with multiple internal stakeholders including sales, marketing, operations, and IT.

Problem-solving ability and consideration of process improvements.

Excellent organizational skills and strong attention to detail.

Exceptional written and verbal communication skills.

Strong analytical skills and technical aptitude; comfortable working with complex data sets.

Ability to understand workflow processes and systems within the Marketing/Sales cycle.

Preferred

Experience working with Marketing Automation Platforms (Eloqua, Marketo, etc.) a plus, but not required.

Competent in MS Office applications (Outlook, Word, Excel, PowerPoint, Teams).

Company

Aspen Technology

Aspen Technology is a global leader in industrial software.

Founded in 1981

Bedford, Massachusetts, USA

1,001-5,000 employees

http://www.aspentech.com

H1B Sponsorship

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Trends of Total Sponsorships

2023 (29)

2022 (8)