HarperCollins Publishers · 5 days ago

Senior Marketing Manager

New York, NY

Full-time

Hybrid

Senior Level

$80K/yr - $90K/yr

5+ years exp

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Responsibilities

Oversees and owns the entire retail seasonal event workflow, including setting Edelweiss deadlines, providing publicity with tour & market insights, attending seasonal event planning meetings, notifying accounts when event grids are open for requests, communicates deadlines with sales reps, collaborating with sales staff to provide account insights to publicity, manage event stock projections and reserves, troubleshooting with the author events team as needed.

Serves as the primary contact to accounts, sales and publicity departments for all event feedback and works to problem solve when needed.

Execute event ROI process sending monthly internal flashes that provides insights on our retail events program attendance and sales. Identifying opportunities for growth, and insights into harnessing momentum.

Executes yearly presentations to publicity teams that provide current insights into accounts and retail event needs.

Attends local events 2x weekly adjusting schedule as needed.

Develop and execute a strategic Instagram strategy with a goal of engaging with the independent bookselling community.

Create, curate, and manage all published content (images, videos, stories, and written) that represent the voice, personality and reading tastes of the retail marketing team.

Monitor Instagram analytics to assess performance, gain insights, and adjust strategies as needed and internally communicating successes and growth.

Work with specific HarperCollins imprints on Retail Marketing Strategies for the independent bookselling channel.

Collaborate with imprint marketing teams to implement results-oriented marketing efforts, including but not limited to : preorder campaigns, retail merchandising strategies, galley mailings, and title specific campaign support.

Qualification

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PublishingEvent ManagementBooksellingInstagramSocial MediaSocial Media Management ToolsAnalytics PlatformsProblem-SolvingCreative ThinkingDetail-OrientedCommunicationRelationship BuildingMultitaskingEdelweissCanvaMS OfficeDigital MarketingDynamic EnvironmentCover LettersHard Working