141 applicants

Company

Original Job Post

TRAPP · 6 days ago

Marketing Operations Manager

United States

Full-time

Remote

Mid Level

$65K/yr - $80K/yr

3+ years exp

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Responsibilities

Oversee the setup, configuration, and management of marketing automation platforms such as Salesforce Account Engagement (Pardot), Salesforce Sales Engagement (FKA Salesforce High Velocity Sales), ZoomInfo, Chorus, BeeFree, and similar tools to streamline prospect, customer, and partner facing campaigns.

Collaborate with cross-functional teams including marketing, sales, and product to create and execute automated marketing campaigns that target key segments and personas

Analyze and optimize marketing automation workflows to improve lead generation, lead nurturing, and conversion rates throughout the marketing and sales funnels

Manage the integration of marketing automation platforms with CRM systems (e.g., Salesforce) to ensure seamless data flow and accurate tracking of leads, opportunities, and customers

Develop and manage audience segmentation efforts to deliver personalized marketing messages tailored to distinct audience segments and customer lifecycle stages

Create and deploy new CRM/lifecycle automation to support cross-departmental (i.e., sales, marketing, customer experience) goals

Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives, employing automation to streamline processes and scale operations effectively

Develop and maintain documentation for marketing automation processes, including standard operating procedures, best practices, and guidelines for internal stakeholders

Monitor and report on key performance metrics related to marketing automation initiatives, providing insights and recommendations for continuous improvement

Train and support marketing and sales teams in using marketing automation tools effectively, including providing guidance on campaign setup, segmentation, and A/B testing

Create and import audience lists from ZoomInfo for campaign targeting and optimize lists based on our Ideal Customer Profiles (ICP)

Responsible for technical management of all marketing and customer communication campaigns, including:

Campaign creation architecture

Form creation and tracking

Build and schedule one-off emails and engagement studios

Lead management

Target list creation and segmentation

Drive email program builds and execution, including:

Building emails using BeeFree

Creating UTMs for tracking

Manage operational emails for product alerts and outages

Provide ongoing review of marketing systems and reporting tools to ensure performance metrics are updated and accurate

Consolidate data from a variety of sources including website traffic, social media engagement and campaigns. Design best in class data infrastructure to report on marketing performance

Create and maintain dashboards and reports to track marketing KPIs and measure campaign efficacy

Other duties as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing OperationsSalesforce Sales CloudSalesforce Account EngagementCRM FunctionalitiesAutomationData ManagementEmail MarketingInbound MarketingAccount-Based MarketingMarketing AnalyticsEmail DeliverabilityGDPR ComplianceCCPA ComplianceLead Generation CampaignsProject Management TechnologiesAsanaPipeline GrowthRevenue GrowthProblem-SolvingCollaborationAutonomy

Required

Possess 3-5 years’ experience in marketing or sales operations, preferably in SaaS/software, B2B, or regulated industry

Experience architecting and operating core marketing technology stack, specifically with Salesforce Sales Cloud and Salesforce Account Engagement (Pardot), with a deep understanding of CRM functionalities, automation, and data management

A strong understanding of email marketing, inbound marketing, account-based marketing, and marketing analytics

A strong understanding and experience with maintaining healthy email deliverability hygiene, domain reputation, and compliance with GDPR, CCPA, and other regulatory frameworks

Track record of translating qualitative data into recommendations and plans for lead generation campaigns to improve marketing effectiveness

Knowledge of various project management technologies (e.g. Asana), preferably with hands-on experience

Ability to work autonomously as needed, as well as ability to collaborate effectively with marketing leadership, marketers, sales and sales operations team to drive and to influence pipeline and revenue growth