Dragos, Inc. · 3 days ago

Field Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $125K/yr

5+ years exp

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Hiring Manager

Nick Hall

Insider Connection @Dragos, Inc.

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Responsibilities

Develop, manage, and execute the regional marketing plan to achieve company marketing pipeline and revenue goals for North America

Develop coordinated Account Based Marketing programs focusing on our target markets/accounts with emphasis on opportunity acceleration and customer engagement.

Create strategic marketing plan and implement programs that drive pipeline growth and customer loyalty within regional targeted accounts. Programs include Dragos-led events, third-party event sponsorships, executive events, virtual experiences, hands-on workshops, user group forums, learn n’ learns, briefings and more.

Project manage all aspects of virtual and in-person events from concept to promotion to execution and follow up.

Work closely with Dragos sales, partners and other marketing functions to grow the sales pipeline

Responsible for ongoing feedback loop between sales and customers, and our broader marketing team to continuously improve our Marketing Operations, Demand Generation, Product Marketing, and Corporate Communications teams as they develop integrated marketing campaigns for North America. These include but not limited to digital advertising, targeted email, social media, and public relations

Understand the market trends in the regions and customize programs as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Field marketingB2B softwareEvent marketing programsAccount based marketingPipeline managementData analysisHubSpotSalesforceMarketing campaignsSwoogo event managementTravel managementProblem-solvingHard-workingSelf-starter project managementProactive communicationIndependent workTeamworkPeople managementVendor management

Required

5+ years in a Field Marketing role in B2B software with significant emphasis on event marketing programs

2+ years working to develop Account Based Marketing programs with a proven track record to accelerate opportunities and engage customers towards expansion

Experience managing quarterly and annual lead, pipeline, and revenue goals for a region

Self-starter with strong project management capabilities, including the ability to accurately specify project timeframes, dependencies, and risk factors

Proactively interact with various levels of stakeholders and make recommendations and decisions based on data and insights

Ability to work independently as well as part of a team, with experience managing people and vendors

Experience working within HubSpot and Salesforce to develop and track marketing campaigns and results. Experience with Swoogo event management software a plus

Willingness to travel up to 30% as needed to support the regions and participate in company meetings and team offsites