200+ applicants

Company

Original Job Post

Ascendion · 4 days ago

Brand Stratergy Marketing Manager

United States

Full-time

Remote

Mid Level

$93K/yr - $104K/yr

Wonder how qualified you are to the job?

Maximize your interview chances

Augmented RealityCloud Computing

Actively Hiring

Hiring Manager

Parikshit Nagpure

Insider Connection @Ascendion

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Brand strategy

• Customer discovery: work with our customer discovery team to identify opportunities to position the brand to attract more founders and increase their likelihood to build with Naming and architecture: work with internal teams to validate our brand architecture

• Look and feel: work with an external design agency to update brand guidelines, web, social, and visual assets

• Messaging: update our messaging and value proposition to be aligned with the needs of early-stage startups around AI adoption, usage, consumption, and continued learning.

Marketing strategy

• Drive a cohesive marketing strategy across multiple channels to support the customer experience and drive opportunities for deeper engagement

• Keep planning, playbook, and strategy documents current and up to date

• Collaborate with other teams in the Startups organization and throughout to drive partnership and impact

Growth marketing / Digital Media – web and paid ads

• Drive website updates related to branding, messaging, user experience and conversion

• Drive creative, format, targeting, channel strategy, and experimentation through paid media ads to meet recruit objectives (SEM, social, display, partnerships and sponsorships)

Analytics

• Partner with Analytics to deeply understand performance and insights around recruit channels, particularly web and paid media Project management

• Responsible for planning and advancing projects with multiple stakeholders in complex, matrixed organization.

• Managing creative development and multiple projects with external creative agency

• Strong communication skills to share and evangelize plans and gather feedback based on research and learnings.

Skills:

• Verbal and written communication skills, and interpersonal skills.

• Ability to work independently and manage one’s time.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand strategyMarketingCustomer discoveryBrand positioningUpdating brand guidelinesWeb assetsSocial assetsVisual assetsUpdating messagingValue propositionDriving marketing strategyMultiple channelsWebsite updatesUser experienceConversionDriving paid media ads strategySEMSocial mediaDisplay adsSponsorshipsPerformance analysisProject managementStakeholder managementCommunicationIndependenceTime management