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Company

Original Job Post

myGwork - LGBTQ+ Business Community · 3 days ago

Manager, Product Marketing

New York, United States

Full-time

Onsite

Mid Level

$115K/yr - $157K/yr

3+ years exp

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Responsibilities

Lead and manage a team of product marketing professionals, providing guidance, support, and mentorship.

Stay up-to-date with industry trends, emerging technologies, and competitive landscape.

Conduct market research and analysis to identify customer needs and translate insights into actionable marketing plans.

Create compelling product messaging and positioning for target audiences.

Work closely with the sales team to provide necessary tools and training for effective product selling.

Drive the development and execution of go-to-market plans for new product launches.

Monitor key performance metrics to assess marketing campaign effectiveness.

Collaborate with internal partners and encourage harmony across teams.

Qualification

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MarketingHealthcare LandscapeDigital MarketingClinician EngagementStrategic PlanningMulti-Channel SolutionsCross-Functional CollaborationBusiness Software ApplicationsProblem-SolvingLeadershipCommunicationCollaborationCustomer-CentricTeamworkDiagnosticsMedical devices

Required

Bachelor's Degree Required

3-5 years of dynamic marketing experience in diagnostics, medical devices, or related fields preferred

Proven track record in leading successful healthcare-focused marketing initiatives

Deep understanding of healthcare landscape, trends, and challenges

Familiarity with healthcare technologies and digital marketing platforms

Experience in clinician engagement preferred

Ability and willingness to travel up to 25% including occasional weekends and international travel

Business-savvy with an interest in strategizing end-to-end marketing campaigns

Demonstrate leadership providing clarity in direction goals, expectations and priorities while fostering open and transparent communication, collaboration, and problem-solving

Customer-centric approach, crafting effective multi-channel solutions

Great teammate adept at cross-functional collaboration

Outstanding communication skills, with an ability to build strong relationships

Proficiency in business software applications and virtual communication tools