200+ applicants
FICO · 5 days ago
Vice President, Scores Marketing
United States
Full-time
Remote
Executive
$230K/yr - $260K/yr
10+ years exp
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Responsibilities
Craft and Execute Visionary Marketing Strategies: Develop dynamic and integrated marketing plans across digital, social, event, and traditional channels.
Champion Brand Elevation: Spearhead initiatives to fortify the FICO Scores brand and ensure consistency in marketing messages.
Uncover Market Insights: Conduct market research to understand customer needs, trends, and the competitive landscape.
Ignite Demand Generation: Design and implement demand generation programs to boost awareness and generate quality leads.
Master Content Creation: Lead the development of impactful content such as whitepapers, case studies, and blogs.
Orchestrate Campaigns: Plan, execute, and evaluate integrated marketing campaigns to drive customer acquisition and retention.
Forge Strategic Partnerships: Build and nurture alliances with industry organizations and key stakeholders.
Inspire Team Excellence: Lead and support a high-performing marketing team to achieve business goals.
Optimize Budget Utilization: Manage the marketing budget to deliver maximum ROI and support growth targets.
Qualification
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Required
Bachelor's degree in marketing, technology, or a related field; an MBA is a plus.
10+ years of marketing experience with a stellar track record in B2B or B2C marketing, ideally within financial services.
Deep understanding of credit scoring and consumer credit markets, with hands-on experience in marketing credit scoring products or financial services.
A strategic thinker who can translate market insights into actionable and innovative marketing plans.
Exceptional leadership and communication skills, with a knack for inspiring and mobilizing cross-functional teams.
A collaborative leader who thrives in partnership with colleagues and teams to align objectives, drive change, and reach consensus.
Proficiency in data-driven marketing techniques and marketing analytics tools.
Proven ability to juggle complex projects and initiatives, prioritize effectively, and deliver stellar results in a fast-paced environment.
Preferred
# your favorite marketing journal or blog on your resume.
Benefits
An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
Company
FICO
Fair Isaac Corporation enables businesses to automate, improve, and connect decisions to enhance business performance. It is a sub-organization of FICO.
1,001-5,000 employees
H1B Sponsorship
FICO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (14)
2022 (25)
2021 (42)
2020 (41)
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-12-01Acquired· by IMTF
2003-01-10IPO· nyse:FICO
Leadership Team
William Lansing
CEO
Amir Hermelin
CTO
Recent News
Fintech Singapore
2024-05-31
2024-05-24
Company data provided by crunchbase
