Viejas Casino & Resort · 3 days ago

Marketing Campaign Specialist

Alpine, CA

Full-time

Onsite

Mid Level

3+ years exp

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Insider Connection @Viejas Casino & Resort

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Responsible for daily or reoccurring complex campaign execution, manage customer communication through direct mail, email, push notification, and text messages to drive engagement and retention.

Review engagement scores to maximize customer touch points in future campaigns.

Work with CRM system to ensure flawless delivery for all campaigns and customer segments.

Making sure campaigns have been thoroughly tested and validated before deployment to guests.

Ensures all campaign deadlines are met.

Assist in managing marketing functionalities in player tracking system.

Coming up with new concepts to drive customer retention and/or increase profit.

Apply A/B testing approach to accelerate and implement key learnings.

Uses existing templates to configure monthly gaming promotional offerings in the player tracking system.

Monitors promotion offerings to ensure they are functioning properly on a daily basis.

Able to research accuracy of ratings, rewards and data input on a guest’s account.

Able to evaluate guests account to determine eligibility for promotional offers.

Maintains guest lists and criteria for all promotional programs.

Verifies completeness and accuracy of player tracking data.

Analyzes data to determine validity and identify any discrepancies.

Assists with direct marketing campaigns including tracking expenses and ensuring marketing materials are delivered on time.

Completes ad hoc requests by Manager or Vice President of Casino Marketing.

Assists Promotions and Events team with registration of guests for events.

Ensures that all guests have a favorable gaming experience by providing friendly, personalized, and efficient guest service.

Maintains knowledge and communicates important information about the casino including promotions, events, myViejas benefits, all gaming area locations, restaurants, and outlet center information.

Follows all established gaming laws and regulations and all casino policies and procedures.

Performs all related and compatible duties as assigned

Qualification

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MS WordExcelPowerPointAccessOutlookPlayer tracking systemCommunicationGuest serviceAttention to detailTime managementProject managementOrganizational skillsAdaptabilityMarketingCRMOptimizationSegmentationCampaign PlanningGaming Industry KnowledgeCustomer ServiceTeamwork