200+ applicants

Company

Original Job Post

Commvault · 3 days ago

Senior Marketing Operations Analyst

New Jersey, United States

Full-time

Onsite

Senior Level

$68K/yr - $196K/yr

5+ years exp

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Data ManagementManagement Information Systems

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Responsibilities

Act as the Lead Analyst for the PLG (Product-Led Growth) organization, Global Campaigns and Account Based Marketing teams.

Collect, clean, and analyze marketing data from various sources to identify trends and opportunities for improvement.

Collaborate with cross-functional teams, to share relevant insights, highlight process bottlenecks and recommend areas of improvements.

Build and maintain reports, dashboards and analytics to clarify campaign or PLG performance across the buyer’s journey and note insights for key partners to activate and optimize.

Provide regular performance reports and insights to marketing leadership to support data-driven decision-making using graphs, infographics and other methods to visualize data.

Leverage data from various sources to identify customer segments and personas through data analysis to develop target lists and support targeted marketing programs.

Stay up-to-date with industry trends, data analysis methodologies, and new technologies to recommend improvements to existing analytical processes.

See opportunities for automation and optimization of data collection and reporting processes.

Other ad hoc analysis and projects as assigned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing data analysisInsights generationPLG analysisABM analysisCampaign performance analysisMarketing automation platformsCRM systemsWeb analytics toolsDigital marketing principlesData manipulationData visualization toolsSQLPythonRExcelTableauWorking with large data setsData troubleshootingData visualizationReport craftingProblem-solvingAttention to detailCommunication

Required

Bachelor's degree in Marketing, Statistics, Mathematics, Computer Science, or a related field.

5 years of proven experience in marketing data analysis and insights generation. Experience at a software technology company or related industry is a plus.

2+ years’ experience in analyzing and building data dashboards for PLG (Product Led Growth) as well as ABM and campaign performance.

Experience with marketing automation platforms, CRM systems, and web analytics tools (e.g., Google Analytics, HubSpot, Salesforce).

Proven understanding of marketing principles and familiarity with digital marketing channels (SEO, SEM, email marketing, social media, etc.).

Strong proficiency in data manipulation, analysis, and visualization tools such as SQL, Python, R, Excel, Tableau, etc.

Ability to work with large data sets to find usable information and draw insights.

Ability to question and troubleshoot data.

Demonstrated expertise in data visualization and crafting insightful reports and dashboards.

Excellent communication skills with the ability to present complicated findings to non-technical partners optimally.

Strong problem-solving skills and thrive in a fast-paced environment.

Attention to detail and a dedication to delivering accurate, reliable, and actionable insights.