Remo Health · 3 days ago

Director of Marketing

United States

Full-time

Remote

Director

$150K/yr - $170K/yr

8+ years exp

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Health Care

Insider Connection @Remo Health

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Responsibilities

Work with VP of Marketing to develop and refine multi-channel messaging strategy & creative that boosts brand awareness, drives understanding of our value proposition, builds Remo’s reputation, and supports patient/caregiver enrollment

Help craft and iterate on our positioning and in-market messaging, ensuring that it resonates with thought leaders, buyers and dyads (patient and caregiver) at every touchpoint

Design and implement strategies to meet and exceed enrollment targets in specific geographies by deeply understanding the dyads we serve

Support the VP of Marketing to oversee and optimize our performance marketing initiatives from campaign creation to results assessment; track and analyze campaign metrics in real-time and adjust to increase campaigns’ success

Create processes and workflows that streamline and share best practices for engaging and enrolling dyads

Use data and analytics to tailor specific messaging proven to drive enrollment; use these insights to optimize for performance across all media channels

Collaborate cross-functionally with internal and external stakeholders, driving forward on our company KPIs and supporting our customers’ goals

Work closely with our product team to build a seamless member journey, from enrollment campaigns through onboarding, engagement, and retention efforts

Have a deep understanding of the consumer landscape and market trends, and know how to apply these to Remo’s business to drive results

Qualification

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MarketingHealthcareMulti-Channel MarketingProduct MarketingLaunchingAwarenessCrafting MessagesAuthentic ConnectionProduct LinesProblem-SolvingCuriosityPassionDetail-OrientedOrganizedProactiveOwnershipAccountabilityInitiativeCollaborativeTeam-MindedCommunicationPartnership DevelopmentHealthcare Industry KnowledgeCreativityLeadership

Required

Have at least 8-10 years of experience in marketing

Have at least 5 years of experience working in healthcare, crafting messages geared towards patients and/or providers

Have experience executing and optimizing multi-channel marketing campaigns that drive awareness, adoption, and retention

Are deeply curious about what makes people tick and passionate about connecting with them in authentic, meaningful ways

Have experience working in product marketing (launching new product lines)

Are detail-oriented, highly organized, and proactive, with a strong sense of ownership and accountability

Have your own engine: you see what needs to be done and raise your hand, versus needing to be told what to do and how to do it. You’re also equally collaborative and team-minded – you believe in “we over me”

Have excellent communication skills that are second nature to you. You can articulate complex ideas clearly and persuasively to many different audiences