DataRobot · 4 days ago

Americas Federal Field & Partner Marketing Manager

Massachusetts, United States

Full-time

Onsite

Mid Level

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Responsibilities

Work closely with Federal sales leaders to understand key objectives to establish appropriate marketing strategies to build pipeline

Build, plan, and execute an integrated marketing plan for the Federal segment to reach buyers and drive demand within the Civilian, Defense, or Intelligence community

Create a culture of success on the field and partner team, with goal achievement and high-quality end-user experience as a focus

Monitor and analyze performance across qualitative and quantitative results such as deal registration, SQLs, SAOs, pipeline, pipeline acceleration, and partner engagement

Monitor industry trends and activities within the Federal ecosystem of competitors, partners, and Systems Integrators

Manage market segment budget, accurately estimate costs, and manage execution of field and partner activities

Collaborate with digital and campaigns team to build requirements for segment-based activities and digital execution

Collaborate with PR team in order to obtain byline articles in relevant industry publications to drive brand awareness within target organizations

Help track & report results and act as an escalation point/consultant for the Business Development Representative (BDR) team

Qualification

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B2B MarketingIntegrated CampaignsEnterprise SoftwareSaaSProject ManagementMarketing ProgramsDigital MarketingEvent OrganizationMarketing AutomationCRM ToolsProblem-SolvingHard WorkingCommunicationCreative ThinkingTime Management

Required

Experience in a B2B Federal Field/Channel Marketing or Integrated campaign role, ideally for an enterprise software, B2B SaaS or technology company

Project management and organizational skills with the ability to execute marketing programs from planning, conceptualization, execution, through to measurement

Experience with digital marketing tactics and best practices

Experience with organizing local and regional events

Outstanding communication and creative thinking skills with a growth mindset

Experience with marketing automation and CRM tools

Strong time-management skills