Brandwatch · 2 days ago

Field Marketing Manager

Chicago, IL

Full-time

Onsite

Senior Level

5+ years exp

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Responsibilities

Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments

Work closely with our NA sales team and forge strong communication and processes between teams.

Execute regional field marketing campaigns including email campaigns, trade shows, owned events, direct marketing, webinars, and other lead generation activities

Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions

Plan and execute digital marketing strategy collaboratively with other parts of the marketing org

Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.

Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

Qualification

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B2B MarketingContent MarketingMulti-Touch CampaignsDemand GenerationMulti-Channel Marketing/B TestingInbound MarketingOutbound MarketingLead GenerationSoftware Industry KnowledgeContent CreationCampaign ManagementMarketing Automation (Marketo/Eloqua/SFDC)Problem-SolvingCollaborationCommunicationAttention to DetailCreativityPublic Relations

Required

BA/BS degree, preferably in marketing, PR or business.

5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel

Experience with A/B testing, inbound and outbound marketing tactics.

Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.

Deep understanding of how to manage and optimize the lead handoff from marketing to sales.

Demonstrated success working in a collaborative, cross-team capacity—both internally and externally. Programs and tactics such as email, webinars, digital, social, paid and content partnerships.

Experience in the software industry sector, highly desirable.

Demonstrated track record of generating innovative content and campaigns that exceed target goals.

Knowledge of Marketo/Eloqua/SFDC (or similar)

Strong written and verbal communication

Strong attention to detail, accuracy and creative skills