Navan · 4 days ago

Product Marketing Manager

Palo Alto, CA

Full-time

Onsite

Senior Level

$105K/yr - $198K/yr

5+ years exp

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Business TravelCustomer Service

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Responsibilities

Own our messaging and positioning for our core Travel product, and define our segment-level messaging

Own key product marketing initiatives, including development of messaging, enablement assets, competitive analysis, and large cross-functional and global product launches

Work with Brand to refine our Travel narrative/value story and create supporting assets that empower our field teams to tell our story with conviction and proactively address the competitive landscape

Lead continued efforts to define our target audiences and ideal customer profiles — what do they care about and what drives them to buy and renew

Mentor and work cross-functionally with a global team of high-performing PMMs

Build out our library of enablement assets, arming teams with tools that speed up sales cycles, drive bigger deals, and reliable retention rates

Ensure that our messaging and positioning are represented accurately across GTM activities, events, websites, pitch decks, and all enablement

Partner closely with the Product team, helping to shape the roadmap through competitive insight, product positioning, and execution of key launches that will accelerate our growth, drive user delight, and increase brand awareness with cutting-edge product launches

Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves

Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, live events, videos) to generate pipeline and customer adoption

Qualification

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Product marketingPowerpointPress positioningProject managementThought leadership contentProblem-solvingTeam playerCreative thinkerTravel Industry KnowledgeB2B SaaS Experience