200+ applicants

Overview

Company

Original Job Post

Eagle Family Foods · 3 days ago

Associate Brand Manager

United States

Full-time

Remote

Mid Level

2+ years exp

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Consumer GoodsFood and Beverage

Hiring Manager

Jared Thompson, SHRM-CP

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Responsibilities

Strategy – Champion our consumers and strategic plans within the organization.

Drive a consumer-first mindset in planning and executing marketing initiatives.

Ensure consistent approach to creative design and messaging.

Bring fresh ideas for connecting with our target and growth consumers.

Innovation - Lead innovation projects through Stage Gate.

Develop strategic point of view on products, packaging, pricing, and support.

Provide marketing inputs for consumer research efforts.

Manage weekly team meetings, follow ups, and problem-solving initiatives to ensure successful, on-time product launches.

Communications and Activations - Assist team and partner agencies in coordinating and executing marketing communications across TV, digital, social, PR, and in-store efforts.

Bring creative and strategic thinking to help plan initiatives that will drive trial and encourage purchase.

Ensure partners have most up to date assets for development.

Ensure creative assets are approved by key stakeholders, including legal clearance.

Manage social media communications across Facebook, Instagram, TikTok, and other platforms.

Data Analytics - Regularly analyze Brand, Competitive and Category performance and provide team with updates and recommendations for actions or pivots.

Conduct weekly analytic dives and assess areas of opportunities and threats.

Track, evaluate, and report on competitive brand positioning, pricing, marketing and social/digital tactics, performance.

Conduct product reviews with R&D and Insights partners including coordinating product tastings, procurement of samples, and deck preparation.

Business Management - Coordinate and execute business-related marketing efforts.

Coordinate product specs, sell-sheets, Neilsen set up.

Maintain product portfolio tracker.

Assist with customer presentations and related questions.

Manage website updates and report data analytics.

Other duties as assigned.

Qualification

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Brand ManagementMarketing FundamentalsProject ManagementExcelPowerPointWordSyndicated Data SystemsAnalyticalOrganizationCommunicationProblem-SolvingPrioritizationMultitasking