Olo · 2 days ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $143K/yr

3+ years exp

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Responsibilities

Develop cohesive positioning, messaging, competitive differentiation, pricing, and packaging strategy for Olo’s Engage product suite

Lead go-to-market strategies and campaigns to promote awareness and adoption of Engage products

Oversee how the Engage products are advertised, discussed in press releases, and represented in white papers

Partner with Engage Product team to develop product briefs detailing scope, goals, and direction

Be the Engage product roadmap subject matter expert with a deep understanding of the market needs

Collaborate with cross-functional teams to push product innovation and match market needs

Train go-to-market teams on the value propositions, positioning, and messaging

Work on product campaigns, customer segmentation, and overall campaigns calendar

Orchestrate execution of all Engage product communications including collateral, web content, and email campaigns

Develop compelling case studies with customers to showcase product value proposition

Track performance and adoption rates of Olo's products for ongoing improvement plans

Qualification

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Product MarketingMarTechMarket ResearchSaaS PlatformsROI TrackingMarketing Materials DevelopmentProblem-Solving CommunicationProject Management

Required

3+ years of proven experience in product marketing for a growth-stage software technology company, MarTech experience a plus

2+ years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

Excellent project management skills working cross functionally to achieve goals

Experience in product marketing for a growth-stage company

Experience with SaaS platforms for enterprise clients

Return on investment-tracking skills and ongoing management of indicators

Experience developing and launching marketing materials that promote broad-reaching awareness of products and features