Instant Brands · 3 days ago

Product Marketing Manager

Downers Grove, IL

Full-time

Hybrid

Senior Level

5+ years exp

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Consumer GoodsE-Commerce

Hiring Manager

Winnie Luo

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Responsibilities

Own category P&L. Responsible for meeting category financial revenue and profitability goals

Own product/category strategy and ensure all activities are driving toward delivering against the strategy.

Become the expert of assigned categories.

Understand competitive landscape, recommend actions to stay competitive in market to ensure success of products at retail by monitoring POS, retail dynamics and working cross functional to recommend actions such as marketing, retail promotions etc.

Own the product & channel strategy (including USP & product feature benefits). Partners with Sales and Brand Marketing on developing GTM strategy. Partners with Brand Marketing who will be responsible for executing digital marketing tactics.

Develop compelling product messaging and value propositions, differentiating our products in the market. Work across functions to ensure our team can accurately and effectively communicate, market, sell and deliver new products and features.

Partners with Sales Insights & Analytic team for developing POS reporting to help drive business decisions and customer opportunities.

Contribute to development of annual brand strategy and marketing plan..

Work across functions to ensure we accurately and effectively communicate, market, sell and timely deliver new products and features.

Work closely with Retailers, Sales & Marketing teams to drive POS and ensure projects are prioritized and align with brand strategy.

Collaborate with cost finance and sourcing on business case development, costing of new items and pricing recommendations based on category and strategic customer knowledge.

Collaborate with Sales /Ecomm/DTC to ensure in-store and on-line execution is best-in-class and drives sell-through of products.

Cross-functional peers also include the following teams: design, product development, sales, eComm, DTC, marketing, procurement, demand planning, packaging, and finance.

Develop sell sheets and retail pitch decks to be presented to buyers.

Articulate progress on product marketing success metrics, lead corrective actions and drive accountability.

Qualification

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Product managementHardlinesProject managementData analysisBrand strategiesBusiness decisionsRetail landscapePlanogram set datesProblem-solvingHard-workingCommunicationLeadershipTeamwork