148 applicants
Panasonic Connect North America ยท 2 days ago
Associate Director of Marketing
United States
Full-time
Hybrid
Director
$170K/yr - $190K/yr
10+ years exp
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Responsibilities
Develop the annual marketing plan and adjust as needed to achieve overall business objectives.
Apply best practices in marketing and demand generation to develop effective marketing communications.
Create impactful advertising, content, thought leadership, and sales enablement materials.
Guide preparation of marketing activity reports and present to management.
Collaborate with the sales team to develop targeted industry and solution specific messages.
Own the mobility tradeshow and events roadmap, align support needs and priorities with the sales team and marketing events teams.
Oversee execution of all marketing activity within the team ensuring quality, accuracy, and compliance.
Develop and execute messaging for TOUGBOOK vertical solutions strategy, identifying new ways to approach the market, participating in G2M for new products or solutions, and representing voice of the customer.
Serve as an internal advocate for customer needs ensuring broad awareness of, and empathy for, customer pain points.
In partnership with product management, drive market research and competitive analysis initiatives.
Develop creative briefs for new marketing campaigns and assets, and partner with digital communications and creatives services teams to oversee reviews, approval, and execution.
Support go-to-market vertical messaging for new products and solutions.
Develop and maintain overall brand, campaign, and product messaging templates and ensure brand guidelines are adhered to across creative assets.
Coach and mentor a team of marketing professionals covering the key verticals and focus areas.
Set the marketing budget and track marketing expense against the budget.
Set marketing objectives, track against KPIs, prepare and deliver QBRs, align with international stakeholders.
Partner with legal, procurement, finance, and operations as needed to accomplish goals.
Qualification
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Required
Bachelors degree in marketing, business or related field required, MBA preferred.
10 plus years of B2B marketing and demand generation experience with a proven track record of delivering business results.
Thorough knowledge of modern marketing concepts, marketing technology, as well as very strong project management skills.
Deep understanding of the B2B customer journey and full-funnel marketing strategy and fundamentals.
Experience in solution marketing to enterprise or public vertical markets and or enterprise hardware, electronics, or technology.
Experience leading and developing a high-performance team of marketers.
Experience in developing marketing messaging and building consensus between all internal and external stakeholders.
Ability to effectively lead and inspire a team of direct reports.
Ability to steer cross-functional stakeholders to achieve desired business objectives or goals.
Ability to work, organize, and be effective in a complex matrix organization.
Effective and professional speaker at including press events, tradeshows, partners events, and internal meetings.
Proven leadership skills with the ability to work independently and communicate with all levels of an organization.
Solid prioritization and organizational skills with the ability to make decisions and resolve issues while working under pressure.
Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
Effective written and spoken English communication skills with all levels of an organization.
Preferred
MBA preferred.
Remote and or Hybrid.
25 percent travel.
Benefits
High Performance Culture
A focus on Diversity, Equity and Inclusion
Teamwork and Collaboration
Rewards and Recognition
Learning & Development Opportunities Across Multiple Business Units
Competitive compensation packages
Hybrid work model
Comprehensive benefits
Paid Parental Care Leave
Educational Assistance
Volunteer time off
Total Well Being Program
Employee Referral Program
Company
Panasonic Connect North America
Panasonic Connect is a B2B company offering device hardware, software, and professional services for the connected enterprise.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Dr. Doreen Bryant, DSL
Talent Development Partner
Nancy Terselic
Inside Partner Support Manager
Company data provided by crunchbase
