Digital Envoy · 2 days ago
Product Manager
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Responsibilities
Own Your Solutions: Take full ownership of your products (your domain), driving the growth of your business. Manage and refine the product roadmap as new market research and intelligence become available.
Conduct Key Market Research: Utilize online resources, attend conferences, engage in customer calls, and gather sales feedback to stay informed.
Identify Problems and Target Personas: Pinpoint key problems to be solved and define target buyer personas for those issues.
Analyze Data for Insights: Examine data to discern trends and patterns, proactively investigating use cases to uncover opportunities for product improvement and innovation.
Understand the Competitive Marketplace: Create documents to support product positioning within a competitive landscape.
Synthesize Research Insights: Consolidate insights from all research to develop solutions that uniquely address specific customer problems.
Collaborate and Align with Engineering: Work with engineering to define requirements and explain the vision behind the product/solution. Meet with engineering teams and program managers to ensure product development aligns with the product vision and timeline.
Partner with Marketing: Collaborate with marketing and communications to develop product positioning and messaging that resonate with target buyer personas. Contribute to thought leadership articles and presentations at conferences as needed.
Create Product Collateral: Drive the creation of product collateral in partnership with the product marketing manager. Ensure the creation of sales collateral and training materials before product launch.
Train and Support Sales Teams: Educate sales teams on new product and feature launches, as well as any selling tools. Assist the sales team in customer calls, highlighting key product differentiators and leveraging product and industry knowledge to advance the sales process.
Develop Market Segmentation: Continuously evolve market segmentation for each product offering.
Analyze Sales Data: Examine sales data and channel information, creating plans to enhance product line sales.
Qualification
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Required
Bachelor’s degree in business or marketing; MBA preferred.
5+ years experience as a product manager
Excellent written and verbal communication skills; the ability to communicate complex ideas simply and clearly.
Strong organizational skills and a keen eye for detail.
The ability to analyze relevant information in ambiguous environments and make informed decisions.
Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with engineering, sales, and marketing is especially important.
Self-motivated with the ability to prioritize tasks and responsibilities across projects. Takes ownership of responsibilities and drives projects to completion.
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
You are passionate about continuous improvement, always seeking innovative solutions and striving to enhance processes, products, and experiences.
Benefits
Competitive Salary & Bonus program
Medical, Dental and Vision
Paid Holidays & Unlimited PTO policy
401(k) with employer contribution match
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Company
Digital Envoy
Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence.