Mallard Bay Outdoors · 2 days ago
Growth Marketing Specialist
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Responsibilities
Developing and delegating the implementation growth marketing campaigns: This includes content marketing, social media marketing, and paid advertising.
Manage the company’s customer acquisition funnel: Manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling.
Analyze campaign data and assist with identifying trends: Implement changes to improve performance and ensure maximum return on investment.
Work cross-functionally with other teams: Work with sales leadership, operations, and marketing teams to align marketing efforts with overall business objectives, and content strategies.
Stay updated with the latest trends- Keep abreast of the latest digital marketing trends and explore new channels for user acquisition and growth.
Monitor and improve live campaigns: Analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
Work with the marketing team and partner with the VP of marketing on optimizing content strategy and planning.
Manage the marketing funnel: Responsible for finding and addressing issues in the marketing funnel to prevent and reduce customer churn.
Leverage analytic tools during market research.
Alignment with Vision: Ensure all activities are aligned with the company’s vision and business objectives.
Qualification
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Required
5 years of experience growth marketing
Startup experience
Copywriting experience
Strong analytical skills with a focus on data-driven decision-making
Experience with HubSpot
Exceptional communication skills
Highly collaborative but able to work independently
Agile and adaptable to fast-paced environments
Benefits
Health benefits
401K plan
Company
Mallard Bay Outdoors
Mallard Bay Outdoors is an Airbnb-style marketplace where sportsmen and guides can connect, transact, and book hunting and fishing trips on a frictionless online platform.