Swooped · 2 days ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

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Software Development

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Responsibilities

Market intelligence: Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives.

Drive feature launch planning and execution: Ensure internal and external launch readiness.

Assess marketing program effectiveness: Report back to the business on required changes.

Collaboration: Work closely with analysts, CEO, Director of Brand & Content, and cross-functional teams.

Create educational content: Collaborate with various teams to create thought leadership materials.

Thought leadership: Act as the primary thought leader for the products you support externally.

Collaboration with product management: Work on roadmap and feature updates.

Content creation: Work on customer story and case study creation.

Demand gen activities: Identify keywords and market intent with digital marketing.

Creation of demo flows: Partner with product and sales teams on demo creation.

Qualification

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Product MarketingSales EngineeringCustomer SuccessB2BSaaS MarketingEcommerceROI TrackingGTM TeamsBusiness KPIsPipeline DevelopmentProblem-SolvingCritical ThinkingCollaborationProject ManagementOwnershipGrowth Mentality

Required

At least 5 years of experience in product marketing, sales engineering, or customer success in B2B SaaS marketing technology, ideally in the eCommerce space.

Ability to back up strategic insights with market evidence and exceptional ROI-tracking skills.

Deep understanding of GTM teams and needs.

Proven experience collaborating with distributed cross-functional stakeholders.

Strong marketing fundamentals and critical thinking skills.

Understanding of business KPIs and ability to drive pipeline development.

Ownership and growth mentality with excellent project management skills.