106 applicants

Company

Original Job Post

Bazaarvoice · 2 days ago

Senior Product Marketing Manager

Austin, TX

Full-time

Onsite

Senior Level

4+ years exp

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Responsibilities

Develop and maintain value-focused positioning, messaging, pricing, packaging, and sales tools

Spearhead and execute go-to-market strategies for varying degrees of new product capabilities

Identify and action opportunities to introduce new offers

Drive adoption of the latest product capabilities and migrate customers on legacy technology

Own competitive intelligence and field enablement for primary competitors

Launch campaigns focused on re-invigorating the perception of core products

Build and maintain market expertise on eCommerce, Social, consumer behavior, and general technology trends

Identify and maintain market audience and buyer persona definitions for our customer audience

Understand client and prospect behavior in order to develop and test new assets, research, promotional pricing

Be the subject matter expert of specific offerings, so that other marketing teams can ideate and create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the offerings

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Saas product marketingB2b environmentMarket analysisGo-to-market strategyBalancing multiple initiativesStakeholder managementArticulate insightsSaas b2b productsMarket requirementsMigrationsProblem-solvingHard-workingSelf-motivatedOrganizedStrategic thinkerExceptional communication skills sense of ownershipAccountabilityE-commerce experienceCorporate-level experienceConsumer brand experienceRetailer experience

Required

4+ years' experience in SaaS Product Marketing in a B2B environment

Demonstrated success in analyzing market opportunities, defining market requirements, and managing go-to-market for SaaS B2B products capabilities, offerings, and migrations

Proven ability to balance multiple parallel initiatives with large numbers of stakeholders

Data-driven, creative, and exceptional communications skills

Self-motivated, organized, and a strategic thinker

Excellent written and oral communication skills to articulate insights as well as presentation skills across various stakeholders

Strong sense of ownership and accountability

Preferred

Job experience in the e-commerce space

Job experience at the corporate-level of a consumer brand or retailer

Company

Bazaarvoice

Glassdoor

4.2

Bazaarvoice helps brands capture, analyze and act upon social data, and enables authentic customer-powered marketing.

Founded in 2005

Austin, Texas, USA

1,001-5,000 employees

http://www.bazaarvoice.com

H1B Sponsorship

Bazaarvoice has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (4)

2022 (3)

2021 (9)

2020 (9)