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Syracuse University · 3 days ago
Marketing Strategist
Syracuse, NY
Full-time
Hybrid
Mid Level
3+ years exp
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Responsibilities
Works closely with business/academic unit teams and other schools/college marketing teams to ensure effective prioritization and planning annually.
Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.
Collaborates with Marketing channel teams and project managers on the development of marketing plans and related materials.
Helps team members trouble-shoot challenges.
Works with team members on the management of annual integrated marketing campaigns inclusive of planning, launch, reporting, and optimization phases.
Partners with manager and schools/colleges/unit to map out annual strategic partnership opportunity plans and related goals.
Provides counsel to Director of Marketing Strategy and collaborates on building best-in-class marketing operation.
Stays up-to-date on industry trends.
Other duties as assigned.
Qualification
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Required
Bachelor’s degree required.
Three (3) plus years of marketing strategy development experience.
A track record of implementing major national omni-channel marketing campaigns which meet or exceeded stated measurable goals.
Higher education experience a plus.
A big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing.
Deep understanding/experience about brand expression & experience and knows how to bring a brand to life through strategic marketing campaigns.
A team player. Works collaboratively with diverse groups inside & outside of the University. Experience working in a team-centric operation.
Outstanding communication & organizational skills are necessary.
This individual must work well with an exceptionally wide range of people including senior executives & administrative staff.
Excellent management & organizational skills w/ good attention to detail & follow up, and a demonstrated ability in managing staff & teams.
Must also have the ability to oversee/execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities.
Is proactive and takes initiative.
Functions effectively, both independently and as a member of a team, with a willingness to assist with routine & last minute projects.
Calm under pressure, manages stressful situations in a solution-oriented way w/ a positive attitude.
Comfortable working irregular hours.
Company
Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit.
1,001-5,000 employees
H1B Sponsorship
Syracuse University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (29)
2022 (36)
2021 (45)
2020 (36)
Funding
Current Stage
Late StageLeadership Team
S
Sophie Clinton
Co-Founder, Co-Director of the Food Service Accountability Committee
Dara Royer
Chief Marketing Officer / SVP Marketing & Communications Division
Recent News
2023-12-08
2023-11-30
2023-07-14
Company data provided by crunchbase
