106 applicants

Company

Original Job Post

AcuityMD · 2 days ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

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Information TechnologyMedical Device

Hiring Manager

Emmanuel 'Manny' Asam

Insider Connection @AcuityMD

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Responsibilities

Help execute and iteratively improve AcuityMD’s go-to-market strategy

Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts

Build high-quality sales-enablement assets including pitch decks that proactively position the sales team for success

Own outbound messaging including website content, white papers, product briefs, email marketing, and in-product notifications for new feature releases

Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research

Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases

Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts

Support user-facing documentation efforts alongside customers and customer success teams including case studies, videos, blog posts, and help-center content

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B product marketingContent marketingProduct operationsSaaS-focusedSales materialsMarketing collateralEducational campaignsCross-functional collaborationRelationship buildingMarket analysisDeadline managementProject managementVirtual workWork permitProblem solvingCollaborationCreativityIndependenceProduct PositioningProduct SellingProduct TrainingNew Product IntroductionCustomer MarketingCustomer SuccessSales EnablementConsultingPassion for TechnologyPassion for Healthcare

Required

3+ years of B2B product marketing, content marketing, general marketing, product operations, or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies

Experience building sales materials and marketing collateral/assets

Ability to run educational and marketing campaigns for new technology

Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (like sales, customer success, engineering) and across all levels

Excellent writing and presentation skills

Experience conducting market analyses and making insight-driven decisions.

Ability to manage deadlines and complexity and to think and problem solve analytically and creatively.

Strong project management skills with attention to detail

Proven ability to excel in a dynamic, fast-paced environment

Comfortable working virtually and independently

You must have an eligible work permit in the USA or Canada to be considered for this position