Robert Half · 2 days ago
Data Analytics Manager
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ConsultingHuman Resources
Insider Connection @Robert Half
Responsibilities
Clean and Manage the Existing “Marketing Contacts” database in Pardot: Clean existing "marketing contacts" dataset: Company level, contact level, campaign/email level
Enrich "marketing contacts" with data from ZoomInfo, LinkedIn Sales Navigator, ZeroBounce, and D&B.
Create SOP document for ongoing data hygiene and new records data entry
Set up tools and dashboards with the clean dataset: Create reports and dashboards on campaign and email level, dissected by title, industry, geo, and seniority (Pardot or Excel/PowerBI)
Setup tools in Pardot: Marketing Activity and Prioritization dashboard, incoming website leads dashboard
Set up in Pardot and Power BI: Lead tracking tool for marketing leads tracking leads by stage - Initial, Nurturing, Qualified (MQL)
Set up reports and dashboards for digital channels: Collect Google Analytics tool and create weekly and monthly reports: website traffic, engagement, conversions, heat maps
Collect Social Channels Analytics data to create a weekly and monthly report: Followers, engagements, leads
Collect Capstone and competitors' data from SEM Rush to track traffic by keywords, select trending keywords, and search topics for SEO and PPC campaigns
Qualification
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Required
SQL and MS Access
Advanced Excel
Google Analytics
Pardot / Salesforce
Company
Robert Half
Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers.
H1B Sponsorship
Robert Half has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (22)
2022 (27)
2021 (28)
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO· nyse:RHI
Leadership Team
Recent News
2024-05-21
2024-05-21
2024-05-21
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