Blend · 3 days ago
Marketing Execution Manager
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Responsibilities
Manage end-to-end go-to-market marketing execution process for Card marketing campaigns
Ensure all communications match the intended marketing strategy and business requirements
Secure required approvals from Product and Legal teams, incorporating feedback, through hand-off of final creative documents to channel deployment teams
Ensure adherence to legal and compliance requirements
Audit all communications for quality control prior to final deployment
Design and implement dynamic creative execution processes, dynamic content platform experience preferred
Interact with multiple cross-functional teams and external vendors to implement marketing programs for Card customers
Provide status updates, issues for discussion, guidance as necessary to ensure accurate and timely program execution
Manage and adapt to multiple technologies to implement marketing campaigns (e.g., web-based applications and automated workflow systems/applications to manage the review and approval process of marketing communications)
Work on multiple programs simultaneously, manage multiple deadlines and schedules, and ensure that all deliverables are met on time with accuracy and quality
Ensure quality execution of all campaigns with full understanding of and adherence to Corporate policies, legal and regulatory requirements, and departmental procedures
Qualification
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Required
Strong Digital/Email marketing execution background
Knowledge of directing creative agencies for creative development work and an understanding of the creative agency process
Demonstrate understanding of data usage and how data can drive marketing execution
Knowledge and experience with working along multiple layers of creative reviews and approvals involved in executing credit card marketing programs
Excellent communication skills, particularly as it pertains to tailoring one's message and style to best reach one's audience --- in both formal and informal settings and regardless of the audience (e.g. technical, creative, legal, internal and external auditors, senior managers and officers)
Excellent influencing skills and a proven ability to build consensus across disparate subcultures and teams within an organization
Demonstrated ability to synthesize, prioritize and drive results with a strong sense of urgency
Demonstrates flexibility in approach to different types of business problems and a willingness to change course when necessary to avoid project setbacks
Outstanding relationship building and relationship management skills
Preferred
Design and implement dynamic creative execution processes, dynamic content platform experience preferred
Benefits
Medical
Dental
Vision
401K
PTO
Paid holidays
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Recent News
2023-06-28
2023-05-24
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