28 applicants

Company

Original Job Post

AltaThera Pharmaceuticals · 2 days ago

Senior Product Marketing Manager

Chicago, IL

Full-time

Onsite

Senior Level

7+ years exp

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Hiring Manager

Sharon Fitzpatrick, SPHR, SHRM SCP

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Responsibilities

Implement the marketing strategy, including the planning, development, and execution of the product marketing plan and related sales strategies, in collaboration with the Commercial Director. This includes (personal and non-personal) marketing initiatives and other strategies and tactics for building awareness, trial, and usage to meet or exceed net sales, volume and P&L targets.

Organize and/or participate in all healthcare professional (HCP) advisory board meetings.

Analyze and measure the effectiveness of marketing campaigns and make data-driven recommendations for optimization.

Utilize CRM data to inform and update product marketing plan

Manage product content for the Company's website and other digital media

Serve as a subject matter expert on assigned products, providing training and support to internal teams and external stakeholders as needed.

Stay current and in compliance with all corporate policies, government regulations, and evolving changes within the pharmaceutical industry.

Conduct regular market assessments and competitive analyses to identify market trends, opportunities, and threats, and adjust marketing strategies accordingly.

In collaboration with the Sr. Director, Commercial Operations develop the marketing strategy around accelerating adoption of AltaThera products by identifying market major barriers and define solutions resolve these

In collaboration with the Sr. Director, Commercial Operations responsible for defining and managing budgets, including advertising and promotion, conferences and symposia, sales brochures and other product documentation, and digital media.

Work closely with key opinion leaders (KOLs), hospital nurses, and hospital pharmacists to develop market segmentation and create and execute tactical plans.

Partner internally with the Sales, Medical Affairs, finance, and market research teams, in collaboration with the Sr. Director, Commercial Operations Director, to align on strategic objectives and ensure effective execution of marketing plans.

Provide day-to-day mentorship and professional guidance to junior marketing personnel in the office

Lead the planning and execution of quarterly and annual National Sales & Marketing Meetings under direction of CEO.

Demonstrated creativity to explore new approaches and concepts to respond to changing marketplace

Qualification

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MarketingProduct managementPharmaceutical field knowledgeFDA regulationsMarketing strategiesProject managementStrategic marketingTactical marketingPowerPointData-driven decision-makingFull-time in-person workProblem-solvingAnalyticalProactiveLeadershipCollaborationTransparencyEmotional intelligenceCreativePassion for success

Required

Minimum of seven to ten years of progressive experience in marketing, product management, or a related field within the pharmaceutical, medical device or life sciences industry

Prior experience in the pharmaceutical field is required.

Detailed understanding of FDA drug promotion requirements regarding written and oral communications.

Bachelor’s degree required in business, marketing, communications or related field; MBA or advanced degree preferred

Proven track record of developing and implementing successful marketing strategies for pharmaceutical products, including product launches and lifecycle management

Analytical and problem-solving abilities, with a data-driven approach to decision-making and be proactive in identifying project bottlenecks and implementing solutions.

Leadership skills with the ability to influence cross-functional teams and drive alignment towards common goals.

To thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Both strategic and tactical marketing capabilities.

Oral and written presentation skills with above average PowerPoint skills.

Must be self-motivated, able to inspire collaboration and transparency, data-driven, emotionally intelligent, creative, and have a passion for success.

Ability and desire to work full-time in-person at the Company’s downtown Chicago office.

Ability to travel up to 20% of the time for medical conferences and advisory board meetings