Amply · 2 days ago

Website Marketing Manager

United States

Full-time

Remote

Mid Level

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Advertising Services

Insider Connection @Amply

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Deeply understand our clients' products, Ideal Customer Profile (ICP), and competitors to provide insights on how to increase website conversion rates and better connect with their ICP.

Make data-driven recommendations to maximize website conversion rates.

Lead in building out Amply's CRO offering, processes, tools, and strategies to boost efficiency and yield better results for our clients.

Collaborate seamlessly with various Amply teams, including Design and Development, to deliver cohesive and impactful solutions.

Develop hypotheses, testing briefs, and reports for A/B tests to steer data-driven decision-making.

Attend monthly client calls and meetings to offer insights on CRO initiatives and explore optimization avenues.

Conduct rigorous A/B and multivariate testing to refine user experiences and foster performance enhancements.

Conduct user research and testing to glean valuable insights into user behavior and preferences.

Implement personalized and segmented strategies to tailor experiences to diverse audience segments effectively.

Leverage session recordings, heatmaps, funnels, and user journey analysis to extract actionable insights.

Qualification

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SaaS Web DesignCROFigma/B TestingHeatmapsSession RecordingsUser ResearchPortfolio DevelopmentWeb DevelopmentProblem-SolvingCommunicationCollaborationAnalytical ThinkingSelf-StarterProduct DesignAgency-Client Relationship ManagementVWOMutinyOptimizelyHotjarWebflowGoogle Tag ManagerIntellimize