Be an early applicantLess than 25 applicants

Company

Original Job Post

Mindray North America · 3 days ago

Product Marketing Manager

Mahwah, NJ

Full-time

Hybrid

Senior Level

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Health CareManufacturing

Insider Connection @Mindray North America

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Define Value:

Understand end-user pain points and needs through VOC/OVOC methodologies.

Champion clinical, technical, and financial needs across market segments and sub-segments.

Utilize Design Think to define ideal UI/UX.

Align current and future technologies to optimize clinical workflows.

Integrate clinical informatics and intelligent data visualization to improve care quality and outcomes.

Collaborate with internal and external customers for seamless platform integration and business growth readiness.

Be the go-to resource for competitor intelligence and market future state.

Create Value:

Define user needs in the context of compelling clinical scenarios and design inputs.

Ensure user needs are delivered timely to the market in collaboration with global design centers.

Lead price modeling to ensure optimal portfolio performance.

Deliver Value:

Educate functional teams on different value propositions and customer satisfiers.

Communicate brand-aligned value propositions through digital messaging.

Lead Go-to-Market planning, launch, and post-launch performance metrics to drive market excitement and high adoption rates.

Sustain the Portfolio:

Support sales teams with a customer mindset for directional and tactical needs.

Build and maintain a close working rapport with the North America sales team.

Plan for healthcare macro and micro trends to ensure long-term product vitality.

Develop and maintain relationships with KOLs and clinical advisors.

Engage with customers to understand their needs and satisfaction.

Grow Personally and Professionally:

Apply marketing and product skillsets and be appropriately recognized or rewarded for successes.

Define and achieve new learning and professional experiences to expand marketing and business skills.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingProduct managementClinical experienceTechnical capabilityClinical application knowledgeStrategic planningCross-functional collaborationDigital tools proficiencySFDCProblem-solvingHard-workingSelf-directedTactfulStrategic-thinkingCollaborative

Required

Bachelor’s degree, preferably in a related clinical, technical, or business area.

Minimum 5 years’ experience in marketing or product management with emphasis on tables, lights, and booms, or

Minimum 5 years of clinical experience in a hospital setting, focusing on clinical operating room practices and application of tables, lights, and booms.

Demonstrated technical capability or clinical application knowledge.

Ability to convey thoughts or messages succinctly.

Ability to perform tactically, think strategically and contribute to the strategic plan.

Self-directed and task completion oriented.

A cross-functional collaborator who engages teams to drive optimal results.

Digital tool savvy beyond MS Office, including SFDC.