SecurityScorecard · 2 days ago
Product Marketing Manager
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Cyber SecurityRisk Management
Insider Connection @SecurityScorecard
Responsibilities
Industry Expertise: Deep understanding of cyber and supply chain risk concepts, tools, and methodologies. Experience working in a cybersecurity company is highly preferred.
Product Positioning and Messaging: Develop compelling product positioning and messaging that differentiates SecurityScorecard’s solutions in the market. Translate technical features into clear and concise benefits for customers.
Go-to-Market Strategy: Collaborate with cross-functional teams to develop and execute go-to-market plans, including product launches, marketing campaigns, sales enablement, and customer engagement strategies.
Sales Enablement: Develop sales tools, training materials, and presentations to enable the sales team to effectively communicate the value proposition of SecurityScorecard solutions to prospects and customers.
Market Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Use data-driven insights to inform product marketing strategies.
Content Creation: Create high-quality marketing collateral, including whitepapers, case studies, presentations, and website content, to effectively communicate the benefits of SecurityScorecard’s offerings.
Collaboration: Work closely with product management, sales, and other marketing teams to align product marketing strategies with overall company objectives and revenue goals.
Qualification
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Required
5+ years of experience in product marketing, with a focus on cybersecurity solutions.
In-depth knowledge of cybersecurity and supply chain cyber risk concepts.
Proven ability to create impactful product positioning and messaging that resonates with technical and non-technical audiences.
Fast-paced, results-oriented mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Bachelor’s degree in Marketing, Business, or a related field.
Preferred
Experience working in a cybersecurity company is highly preferred.
Master’s degree is a plus.
Benefits
Health benefits
Stock options
Unlimited PTO
Parental leave
Tuition reimbursements
Company
SecurityScorecard
SecurityScorecard is a cybersecurity platform used for predicting and remediating potential security risks.
Funding
Current Stage
Late StageTotal Funding
$292.2MKey Investors
Silver Lake WatermanRiverwood CapitalNGP Capital
2021-03-18Series E· $180M
2020-08-01Series Unknown· Undisclosed
2020-05-20Series Unknown· Undisclosed
Leadership Team
Recent News
2024-05-24
2024-05-20
Company data provided by crunchbase